content marketing, inbound marketing, boring small businesses

Creating Exciting Content for Boring Small Businesses That Attracts Viewers and Generates Leads

Are Any Business Truly Boring?

Insurance? Legal Shield? Banking? Small business CRM? Cloud storage?

Ok. So some are.

But just because your services and your business overall has zero excitement doesn’t mean the content you publish has to.

What’s the secret to publishing content that isn’t boring?

Two examples are provided below.

Example #1 – Say Something Meaningful

I find I make this next comment over and over, but don’t be afraid to tell it like it it. My only caution is to ensure it really is the way you say. If your opinion is perceived as too radical, you will be asked to defend it.

Standing out from the crowd is meaningful ways is sometimes called Thought Leadership.

The post linked to below is from Intercom, a company that sells a cloud based CRM system (pretty darn borning!).

The post does a beautiful job of both “calling out” an accepted practice AND stating something that seems obvious when you stop to think about it.

If It’s Important, Don’t Hack It

Example #2 – Tell a Story

Example #2 is more elaborate as it uses a video to tell a story and unless you’re setup to make your own videos, that can get pricey.

But, even with inexpensive video it is possible to tell a great story in 2 1/2 minutes or less (I recommend less).

NOTE: The animated explainer video 0n my homepage cost me only $15.75. If you’ve seen it, like it, and want one of your own, leave me a comment below with your email address and I’ll send you the contact information of the person who made it for me.

The link below is to Zendesk, who provides a cloud based support ticket system you’ve probably used without realizing it. They have a very large customer base.

Why Zendesk?

Bottom Line – It Can Be Done

I’m sure if you google for “exciting marketing for boring businesses” I’m sure you’ll find more. If you do, I’d love to see them. Leave them in the comments below.

Want to learn more?

Contact us. Teaching small businesses how to effectively market themselves online is the reason we exist.

Contact Us

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