content marketing, organic traffic, journalism

Content Marketing Must Learn From Journalism to Attract Organic Traffic

What Content Marketing is Learning from Journalism

New technologies disrupt old ones. This has occurred in waves during the entire course of human history. What makes today different is the speed with which it occurs.

The search engine is about 15 years old now, but it’s everywhere. We carry the Internet with us in our pockets and before almost every purchase we go online to help us figure out what we want and where to get it.

Looking for a Mexican restaurant? Cheaper gas? Or a new lawn mower?

Chances are that purchase starts at a search engine.

Search engines index and rank content, and this has created an absolute explosion in the rate at which we publish new content.

For your business to gain from this fundamental shift, you’ve got to publish, and fairly often.

You can not afford for publishing to be something you get to when you have time. If you approach it that way, you’ll rarely publish.

Journalism teaches us some important lessons to carry over into Content Marketing.

Publishing to a Deadline

We’ve been publishing to deadlines since the newspaper was invented. You too can go where millions have gone before.

Formatting

Another lesson from journalism is to format properly. With Content Marketing you have two considerations: 1) Format to make it pleasing on the eyes, and 2) Format for search engine optimization.

You need both.

Timely Stories Matter

We like current events and you should use them in your content marketing. They appeal to people, but you also can get an SEO boost by publishing about things people are currently searching for.

Timeless Stories Matter Too

We also need the never gets old stories as well. No matter how often I see a list of 50 uses for W-40, I see something new every time.

Journalism Can Help You Sell

It’s working for other. Perhaps your competition. Learn more…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Increasing Local SEO with Hidden Content Opportunities to Attract Webs... Hidden Content Opportunities This article is inspired by an article I read on SearchEngineLand.com which is titled... Finding Hidden Content Opportu...
Generating Leads through Inbound Marketing by Staying Motivated to Wri... How do You Find Time to Write? My students ask me this question often. It's the wrong question. If you knew some simple habit would transform y...
Generating Leads from Content Marketing Requires Rhythm, Cadence, and ... The Core Activity of Inbound Marketing Blogging is THE core activity of Inbound Marketing. Of course to make it sound more professional, we call it C...
How to track and measure your business website analytics One problem that marketer face is analytics. It feels like analytics is unfamiliar territory and there is a lot of confusion on how to set up an ef...
Why you need to train your marketing people on the automation tool Many people always misinterprete this tool ‘marketing automation’. They have the idea that marketing automation accurately automates everything. No...

Leave A Response

* Denotes Required Field