inbound marketing, digital disruption

How Content Marketing Digital Disruption is Affecting Search Resultss

A leading content marketing website recently published an article titled “Digital Disruption is Affecting Search Marketing: Are You Ready?“.

The article describes searching QR codes via smart phone apps, Flipboard (a customized magazine type display for tablets) and Uber (a smart phone app to coordinate ride shares) as “disruptive”.

I find myself wonder if this is marketing fluff (thuthiness if you will) or is there some substance to it?

There is no question search engine marketing is truly disruptive. The last publishing innovation that had this big an impact on civilization was the telegraph (which if you didn’t know is when we invented headlines and leading paragraphs).

But the specific examples provided seem to be important improvements in search engine marketing, but still forms of search engine marketing.

Are they truly disruptive, in the way the rail road put the pony express out of business, or how refrigerators killed the entire ice business?

Or are they incremental improvements similar to very reliable and fairly fuel efficient modern cars vs cars from the 1970’s?

Then again, does it really matter?

The most important thing about search engine marketing for your business is to GET STARTED!!!!

If there is a detailed nuanced way that works for you, great!

If the tried and true blogging for business is what you “fall back on”, great!

To borrow a phrase from Nike, “Just do it!”.

You need to because your competitors are.

 For help getting started with Content Marketing to generate leads for your business, contact us.

Yes, I want more leads

 

Related Posts

Content Marketing Should Connect to Emotion, Not Features, Not Benefit... Emotion Sells, Benefits Validate We've all heard this, but it's easier to hear than to really understand.We humans like to think we're rational b...
So what next after an email list? Get the basics here When a website visitor becomes a potential customer, their journey started with marketing.But between marketing (awareness and interest) and becom...
How to steer your ideal customers towards making a purchase Customers have a lot of options in the market.Getting a new customer for your small business can be a difficult task.Convincing a stranger to ...
ABCs of Inbound Marketing: Volume: More Posts, More Traffic Quantity or Quality? Both!In the ongoing debate about Quantity of posts vs Quality of posts, whose right? What matters?The irony of this debate i...
Challenges of Lead Generation via Internet Marketing for Small Busines... Small Business Internet Marketing, The Good, The Bad, and.. You've all heard the hype about the potential of Internet Marketing to bring leads to you...

3 Comments

    Leave A Response

    * Denotes Required Field