marketing communities, inbound marketing

Community is the Core to Successful Marketing and Sales in 2015 and Beyond

Big Brands vs Small Businesses

I’m not revealing breaking news when I tell you that big brands have resources small businesses lack.

Amazon.com has the resources to create a massive online presence that your neighborhood book store simply does not.

A strong online presence is critical to commercial success these days, but it gets expensive. Fresh content daily, videos, participation in online forums, etc all requires time and attention small business owners often have a hard time finding time for, and outsourcing these activities tend to fall into two broad categories: 1) Expensive, 2) Ineffective.

The Power of Inbound Marketing

Having said that, an Inbound Marketing program to which you are committed and participate in daily has the potential to transform businesses. I’ve seen this over and over.

There is no cheaper form of leads than leads from inbound sources, but you have to able to invest time and money initially to get it going. It takes months to “climb the search rankings” and in the meantime you’re sinking time and money into something that pays off later. I’ve seen people get discouraged during the process.

Why Marketing in Communities Makes Sense

The fact of the matter is, Inbound Marketing is a fairly solitary set of activities. Doing research, drafting stories, editing, scheduling, and publishing said stories. Sifting through online forums for topics of interest. Sharing stories via social media and email newsletters. Etc, etc, etc.

But we are social creatures. We (almost all of us) perform better when we have people to work with. This is another huge advantage of being a member of a big brand. The Inbound Marketing and Social Media Marketing teams are teams. A group of 3 to 8 people who together collaborate and get it done.

Often the person who does this for a small business feels that they’re working alone, with little to no input from others.

This is where joining or forming a marketing community makes sense. It allows you to do what you need to do without feeling alone in your efforts.

Types of Marketing Communities

Inbound Marketing Support Groups

The simplest form is the Inbound Marketing support group, where Inbound Marketing people from various businesses get together weekly to compare notes, generate content, link to each other, share each others stuff, etc, etc.

The benefit of this should be obvious.

Inbound Marketing Under a Common Brand

A more complex but integrated approach is where a number of similar businesses band together under a common brand and generate leads which they share.

This is conceptually similar to how farmers forms coops to aggregate their buying volumes in order to lower prices.

Except what is being shared is not the purchasing of supplies, but the “purchasing” of leads. I quote purchasing because the “cost” is partially money and partially time and effort.

If 10 independent estheticians band together under one website and everyone uploads one article (or video) per day, that website will be updated 10 times a day and it’s ranking with the search engines will rise very quickly.

This is basically a cooperative lead generation effort.

Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Why Repurposing Content Matters for Search Engine Optimization and Lea... What Re-Purposing Is Re-purposing content is conveying the same topic, point, or answer in various formats. Examples of different forms are: Blog...
Internet Marketing Strategy | Plugins that Benefit Your SEO Efforts This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects...
Sales Funnels for Small Business: Moving Leads and Prospects to a Sale Sales Funnels 101 The classical definition of a sales funnel is the processes and systems you implement to move leads step by step through your selli...
Grow Web Traffic by Developing Content Around Audience Needs and Wants Strategies for Content Development First, although I find the phrase "content development" a bit funny, I get the meaning. Generating a steady steam ...
How to create engaging email marketing for your business Do you use email as a marketing channel in your business? Email is an essential part of our everyday lives, and email is still one of the most importa...

Leave A Response

* Denotes Required Field