In this digital age, consumers start their shopping by searching online.
Being found can be the difference between a thriving business and bankruptcy.
So what is the benefit for small businesses to be found online?
For starters, the low cost of websites and social media is a fact of modern life. It gives small businesses a way to engage with their customers on a personal level.
70% percent of people in America shop online. Thus it is important for your business to have an online presence. This helps you gain exposure and brand awareness which translates to more sales opportunities.
If you are online, this article will help you on how to get started with being found more often.
A few essentials are discussed below.
SEO is optimizing your website for search engines. What does it entail?
There are many different factors that affect your SEO, including:
- Content / Publishing
- Meta descriptions
Every piece content you publish on your website is another web page search engines can find. Each one increases your opportunity to be found in searches. For this reason, each blog post you create must have all the SEO factors mentioned above.
Social Media Presence
Social media platforms are great avenues to engage with your visitors, prospects, and customers. Social media also plays a supporting role to SEO.
Of direct SEO benefit are links to your content and comments on your content. Social media exposes your content to more people. When moe people see it, more people have a chance to like it. When more people like it, more people link to it and/or comment upon it.
But….. remember not have an account in all the platforms. No one has time to take part in all them, so choose some where your desired audience hangs out.
Landing pages are how to convert visitors into leads. You offer access to something of value (an eBook, a video, the result of a quiz, etc). In exchange for whatever this is for you, you ask for their contact information. You then use that contact information to follow up.
Learn more here about generating leads through your website….