local seo marketing services, local seo marketing options, inbound marketing

Austin Small Business Local SEO | What it Takes to Rank Your Website

Need local SEO marketing services in or around Austin, TX?

Been shopping around? Confused about options?

Being confused is understandable. There is a lot of mis information floating around out there. It can be hard to know who to believe.

Let me first direct you to our Inbound Marketing Success Stories page so you can see that we do get results.

Now let me provide an overview of what Inbound Marketing (which is sometimes called SEO) is all about.

Much of the confusion stems from a misunderstanding of what it means to publish content to your website. While it’s true that if you publish articles and stories about you and your business that you are “publishing content”.

The problem is your clients and prospects care much less about you than they do about themselves.

Very Important Point #1

Don’t talk about yourself.

Talk about what and how your customer and prospect will be. Talk about what they can do. Then at the end of every post insert a little plug for your products or services.

I’ll use an example to illustrate the point.

Let’s say you’ve invited a hand held portable tripod alternative for use by people taking long exposure (or night time) photographs.

Your desired audience is NOT people looking for tripod alternatives. Your desired audience who like to take pictures. Photographers, both professional and amateur.

You will publish stories and articles about taking pictures. In some of your posts you will talk about camera stabilization.

But most important at the end of every blog post you will have a big visually obvious call to action button where you will give away an eBook about something photographers will find valuable in exchange for their email address.

You will then follow up via email, either through a newsletter, a DRIP campaign, or a marketing automation system.

Very Important Point #2

Something that adds to the general level of confusion is the fact that SEO marketing (local and otherwise) looks more like journalism than it does like marketing.

It’s important to think of your website as an online magazine targeted to people of a certain interest. However, instead of your online magazine being used to sell advertisements, yours is used to sell your products and services.

You don’t do this with ads per se, but with strategically placed statements and calls to action, which occur in every blog post (generally at the end).

What Does it Take to Rank Your Website for Local SEO

Publishing content (articles and stories) to your website that your desired audience will find interesting and useful.

Overlaying your marketing intention on top of your publishing activities so you turn website visitors into leads by capturing contact information (typically a name and email address), then staying in touch via email.

Learn More….

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to be in front of your prospects with lead nurturing Lead nurturing is one of the core parts of any small business marketing strategy. With lead nurturing, you are able to build a strong relationship ...
How to plan for your B2B marketing automation strategy What are your marketing goals this year? What new lead nurturing programs are you creating? These are some of the questions you need to ask yoursel...
Ways of increasing your business sales on a tight budget Every problem you have in your business can be solved with more sales! That is not to say that generating more sales will in and of itself rid your...
How Blog Comments and Feedback Affect Your Small Business Branding This is part 2 of a two part article. Part 1 can be read via the link below. Part 1 covered: Small Business Branding and Search Engine Optimization...
How to repurpose your old content using the right way While focusing on creating and pushing new content is important, repurposing old content is also beneficial to your small businesses website. Old c...

Leave A Response

* Denotes Required Field