Is malicious link building a real thing? is it necessary to monitor our sites for such activity?

Are there any tools to track a link that is potentially a target of black hat SEO? Can you determine where the attack is coming from?

My initial response is “a” link is both not much of  threat and potentially difficult to detect. A pattern of such links is both easier to detect and should be easier to detect.

But to directly answer the question, I know of no tool that specifically monitors for malicious links in the same way that anti virus software monitors for malicious software code.

You can however obtain a list of every inbound link to your website that Google knows about.

Use Google Search Console (formerly known as Google Webmasters Tools) and look at the following report:

Google Search Console -> Search Traffic -> Links to Your Site

Then under “Your most linked content” select “More”.

To see a larger image, click within the image.

If you believe your site may be the target of a link attack, you can look at and analyze the inbound links to your site.

Monitoring Links to Your Site







After you select More you will have an opportunity to download the table you’re viewing if you desire, but that’s not where the answers you want lie.

Can you monitor your website for links that are potentially malicious?

Monitoring for malicious links?







When you click into examine the source of links to  specific page, you see the domains from which the links originate. So in theory it is possible to monitor for potentially malicious links, but it’s a very time consuming process.

Might there be a commercial opportunity for someone to write such a tool merely by loading the data available from Google Search Console into a database and allowing different views of the data?

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