why does your business exist? Marketing

Answering “Why Does Your Business Exist?” Benefits your Marketing Campaign

The Story of Marketing

The evidence that understanding Why your business exists is beneficial is that very successful companies not only answer this question, but teach the answer to everyone who comes to work for them. Everyone can answer correctly for some companies.

Apple Computer exists to bring cool and innovative products to the world.

Walmart exists to bring stuff to the world at the lowest possible price.

Why Does YOUR Business Exist?

I’ll use myself as an example.

Inbound Marketing is expensive, and unfortunately is too expensive for small businesses and early stage startups who need it most.

Inbound Marketing University exists to bring the power of this tool to small businesses who otherwise could not afford it.

You want to hire a quality agency? Be prepared to spend $2,500 a month plus.

If you can’t afford that, what are your options?

Be left behind?

Or pay mostly with sweat equity?

Inbound Marketing University helps you do the latter.

Per Simon Sinek, People Buy Because of Your Why

Simon does research on marketing and gave a TED Talk in Sep of 2009 about a discovery he made.

The discovery is people buy because of a businesses Why, much more than their What or How.

His complete talk is below. It’s 18 minutes long, but it’s a great talk.

Again, Why Does Your Business Exist?

Once you know this, you can easily share it with your customers, prospects, and employees.

It will greatly enhance the success of your business.

To Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

 

Related Posts

How to Sell More Easily and Naturally with Presuppositions Presuppositional Phrases are the Language of Advertising “Nothing whitens better than Crest”“Why suffer another summer?”“This year, I’ll stop...
The 5 Steps of Great Marketing Story Telling to Grow Your Web Traffic ... About a year ago, Sonia Simone of CopyBlogger published a post titled The 5 Things Every (Great) Marketing Story Needs. It's spot on and it inspired ...
The Importance of Publishing to Website Ranking, Visitors, and Shares What is the relationship between publishing and SEO?The relationship is very direct. All things being equal (which of course they never are):...
What is the Single Best Piece of SEO Advise to Attract Visitors and Ge... The best advise I've ever heard about how to be successful in attracting visitors to your website via organic search and converting website visitors i...
How to get marketing automation pieces to make it work Are you making your New Year plans? Have you included marketing automation in your program?If your answer is YES then you need to be aware of what...

Leave A Response

* Denotes Required Field