What is inbound marketing? how much time should you spend on inbound marketing?

A break down on how to spend your time on inbound marketing

Inbound marketing when done right can increase your website traffic.

Inbound marketing functions as a lead generation machine when done in the right way.

But how much time should you spend on your inbound marketing program?

It all depends on your organizations size.

So what are the activities of inbound marketing?

Blogging

Great content in the fuel of a good inbound marketing activity. As a small business, you need to invest unlimited amount of time into blogging.

In blogging, the time you spent depends on your industry and what content your target audience really needs.

Social Media

The time you spend on social media depends on how deep in you want to dig into social media.

Some social media accounts like Instagram takes a lot of time and others like twitter need less time to schedule a tweet.

Email

In inbound marketing, we use emails to move customers through the buyer’s journey. Depending on your business, spend between 2-5 hours per week in sending out lead nurturing emails to your contacts.

Search Engine Optimization

Search engine optimization (SEO) takes time. Especially when setting up your SEO strategy but if you’re just working on improving the SEO, you spend less time.

Search engine optimization includes

  • On-site optimization.
  • Off-site opportunities.
  • Analysis.

With inbound marketing strategy, the most important element that you need to spend much time at is analyzing your results and building out strategy.

Test and measure each of the above categories.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Generate More Leads with Business Blogging than with Twitter When most people think of Social Media Marketing they think of posting updates to Facebook, Twitter, LinkedIn, etc.There are a lot of reasons why th...
How to determine a marketing qualified lead for businesses Since marketing people are judged by the number of marketing qualified leads they generate, how do you know defined "qualified lead"?Well, how do ...
Internet Marketing Strategy | Auto Updating Your Sitemaps.xml File This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects...
The Power of Storytelling in Content Marketing, Advertising, and Lead ... Does Anyone Doubt the Power of Storytelling? If you're too young to remember Bartles and Jaymes, a vintage or retro TV commercial from the 1980's is ...
Why is Lean Content Marketing the Best Search Engine Optimization Tech... What is Lean Content Marketing? Content marketing on the cheap.It's not that lean content marketing is an effective search engine optimization te...

Leave A Response

* Denotes Required Field