Inbound marketing when done right can increase your website traffic.
Inbound marketing functions as a lead generation machine when done in the right way.
But how much time should you spend on your inbound marketing program?
It all depends on your organizations size.
So what are the activities of inbound marketing?
Great content in the fuel of a good inbound marketing activity. As a small business, you need to invest unlimited amount of time into blogging.
In blogging, the time you spent depends on your industry and what content your target audience really needs.
The time you spend on social media depends on how deep in you want to dig into social media.
Some social media accounts like Instagram takes a lot of time and others like twitter need less time to schedule a tweet.
In inbound marketing, we use emails to move customers through the buyer’s journey. Depending on your business, spend between 2-5 hours per week in sending out lead nurturing emails to your contacts.
Search Engine Optimization
Search engine optimization (SEO) takes time. Especially when setting up your SEO strategy but if you’re just working on improving the SEO, you spend less time.
Search engine optimization includes
- On-site optimization.
- Off-site opportunities.
With inbound marketing strategy, the most important element that you need to spend much time at is analyzing your results and building out strategy.
Test and measure each of the above categories.
Learn more here…