How to reduce to number of unsubcribers in your email list

3 sure reasons that makes your customers unsubscribe from you

For most small businesses, email marketing is one of the cost effective strategies that allows them to nurture their leads and push them to make a purchase. They use emails for direct marketing where they send subscribers messages about their current discounts and new arrivals.

But it is a fact that things are not always as promising as they appear. One of the major problems small businesses face when it comes to email marketing is customers unsubscribing from their email lists.

The following are some of the reasons why customers may unsubscribe from your email list.

They are in your list without their permission

Your customers may have provided their information for some other purpose but you end up sending strange emails to them. Trust me, they will unsubscribe as soon as possible and may even mark you as a spammer. Therefore communicate with your customers before sending them these emails.

You’re sending them too many emails, too often

Sending many emails to your customers will lead to unsubscribing from your list. Many customers say these many emails are not relevant to them. To avoid this, during the subscription, ask them how often they would like to receive the emails.

Boring or copy pasted content

Sometimes your consumers can opt out if they think that your emails don’t cheer them up in any way or teach them anything. Maybe you are sending them an email they heard from a different brand and this will make them see you as not serious and leave. To avoid this you must be original and give your customers value.

Email marketing is actually one of the best online marketing strategies for small business (it’s both cheap and simple) and if you avoid the above mistakes you will drastically decrease the rate of unsubscribe.

Learn more here…

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