Marketing automation mistakes for small businesses

3 mistakes that can threaten your marketing automation efforts

There are some simple online marketing mistakes small businesses make that threaten every effort of their strategy.

With so many success stories on the Internet about marketing automation, you probably think that by just purchasing an automation tool everything will work well.

But the truth is that your marketing automation tool will perform poorly if it is implemented poorly.

As with all tools, marketing automation tools can only be as good as their use permits.

Many small businesses mishandle their marketing automation efforts and lose quality leads. The following are some common mistakes that small businesses do that threatens their marketing automation efforts.

Trying to master everything

Marketing automation is complex. Marketers think they can quickly set up a marketing program and it then runs on autopilot. However, to be successful with marketing automation, take time with each step and understand it before moving on to the next step.

In the long run, a well thought out but slower implementation helps you sell more than something you put together quickly but do poorly.

Producing weak content

Audience interest is gained through valuable and informative content. If you are not giving out informative content then you are blowing it. Creating content for the sake of creating content will not generate leads. And generating useful content is not as hard as you may think. It doesn’t need to be fancy or excessively pretty. It does need to answer questions and provide value.

Content is the fuel of marketing automation and it should be targeted to your desired audience, your potential customers, and focused on the various stages of your sales funnel.

To be successful on this, you must have a strong content strategy.

Using the same marketing habits

Using the same marketing habits of “just” sending emails will cost your marketing efforts. While marketing automation is more difficult to setup, it works so much better than either email newsletters or email auto responders.

 

Learn more here about generating leads through your website…

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

How to take better advantage of your marketing automation platform Marketing Automation needs to be a reality for small business too. Businesses use marketing automation to accelerate conversions through their funn...
How to overcome sales people challenges with marketing automation Marketing and sales people encounter challenges in developing customer’s relationships. They also face challenges in communicating effectively with...
Lead Generating Social Media Marketing is Business Blogging Social Media Marketing is the big buzz word today. You need it for your business! It generates leads! So what exactly is it? Facebook? Twitter? L...
What you need to add and improve your email subscribers list Building subscriber lists is an important part of your email marketing strategy. Remember that having a big list is not enough. You need to have em...
Effective Use of Video in Online Marketing: Attracting Your Audience? ... The Place for Video in Online Marketing There are two main parts of online marketing. Attracting Your Audience This is what we commonly call SEO (S...

Leave A Response

* Denotes Required Field