small business online marketing landing page

What exactly is a landing page?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen).

=== Start transcript


I’m Kevin Carney, principal Instructor of Inbound Marketing University, bringing you today’s Inbound Marketing Minute.

Today’s question is…. What exactly are landing pages, and how do they work?

Landing pages are sometimes called lead capture pages, and their purpose is to capture specific information from a website visitor to allow you to follow up with them.

In general, landing pages very clean and uncluttered and provide very few options on what the website visitor can do.

Ideally there are two options: complete the desired action, or leave the page.

Examples of landing pages are pages intended to capture….. to capture email addresses by asking people to sign up for an email newsletter.

Or to capture an email address in exchange for an eBook.

Or to capture an email address in exchange for registering for a webinar.

Or possibly to sell something. That’s also a legitimate use of landing pages.

However, I’ll do another video on a concept called a Squeeze Page. Squeeze pages are typically specifically for influencing a sale, and they’re quite a bit different from landing pages.

Anyway that’s for another video, so…

In summary, landing pages encourage the website visitor to take a specific action and in the course of taking that action to leave information with which you can follow up with them.

Landing pages tend to be very clean and uncluttered.

To learn more, contact us.

You can leave a comment below, or find the Contact Us form on our website, which is

Thank you.

=== End transcript

For more information visit our website at

Or select the button below.

Contact Us

Related Posts

Why Should You Publish Mostly Short Blog Posts to Your Website? Video TranscriptionHi,I’m Kevin of Inbound Marketing University, and this Inbound Marketing Minute discu...
The BEST Way to Find a Steady Steam of Blog Post Topics for Your Inbou... TranscriptHi, I'm Kevin with Inbound Marketing University.Today's Inbound Marketing minut...
The Importance of Capturing Email Address on Your Website Video TranscriptionHi,.I’m Kevin with Inbound Marketing University.Today’s Inbound Marketing Minute ...
DIY SEO and Inbound Marketing for Small Business Video TranscriptionHi.I’m Kevin with Inbound Marketing University and today’s Inbound Marketing Minute i...
How Does Google Rate Website Quality? is the video transcription for those of you who prefer to read.The take away from this Inboun...

Leave A Response

* Denotes Required Field

CommentLuv badge