IMU Module 7: Website Traffic is Not Enough, You Need Visitors to Take Actions
This module on conversion covers the following topics: Buying decision processes, sales funnels, calls to action, and contact forms. Then provides specific WordPress plugins with which to implement contact forms and visually obvious call to action buttons, along with detailed descriptions of how to install them and use them.
IMU Module 7
For your website to be useful to sell stuff, website visitors are not enough. You overlay your marketing intention on top of your publishing activities to walk your prospects through their buying decision process, which is also known as your sales funnel.
The topics covered in this module are:
- Sales funnels
- Calls to Action
- Contact forms
- Using Contact Form 7 (a WordPress plugin) to create a contact form
- Using Flamingo (a WordPress plugin) to capture contact form submissions
- Using MaxButtons (a WordPress plugin) to create visually obvious call to action (CTA) buttons
- Effective placement of CTA buttons to implement your sales funnel