List of IMU Lessons

If a lesson is not accompanied with a link in the list below, it means the specific lesson has not yet been published.


Module 1: IMU Introduction

Lesson 1: Inbound Marketing Overview

Video 1: Inbound Marketing Concepts

Video 2: Inbound vs Outbound

Video 3: Why Inbound

Video 4: Why IMU

Video 5: DIY vs Outsourced

Video 6: Organic Search vs Anything Else

Video 7: Search Signals

Video 8: Marketing as Journalism

Video 9: Sales Funnels

Video 10: Success Factors

Video 11: Agile Marketing

Video 12: How to Use IMU

Video 13: Closing Comments

Lesson 2: The Structure of IMU (how you use the course)

Video 1: Basic Concepts

Video 2: More Advanced Concepts

Download the eBook: The 7 Fundamentals of Being Found Online

Module 2a: Inbound Marketing Preparation

Lesson 1: Marketing Preparation

Video 1: Marketing Analysis Preparation

Module 2b: Preparing Your WordPress System

Lesson 1: Preparing Your WordPress System

Video 1: Domain and Hosting

Video 2: Plugins and Settings

Video 3: Comment Anti Spam Protection

Video 4: Finding and Fixing Broken Links

Video 5: Login Security (Chaptcha)

Video 6: Displaying Titles of Related Posts

Video 7: WordPress Security

Video 8: Backups

Video 9: Themes

Lesson 2: Google Webmasters Tools

Video 1: Submit site to Google Webmasters Tools

Video 2: Submit Sitemap File via Google Webmasters Tools

Video 3: Sharing Google Webmasters Tools Data with Others

Download the eBook: The 7 Fundamentals of Being Found Online

Module 3: Attracting Your Audience

Lesson 1: The Golden Thread

Video 1: The Golden Thread

Lesson 2: Primary Success Factors

Video 1: Success Factors

Lesson 3: Types of Posts

Video 1: Types of Posts

Lesson 4: Formatting a Perfect Post

Video 1: Formatting a Perfect Post

Video 2: The Meta Description

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Module 4: Inbound Marketing is Journalism

Lesson 1: What to Write About

Video 1: What to Write About

Video 2: Finding Topic Ideas

Video 3: Finding Topic Ideas via Google Alerts

Lesson 2: Thought Leadership SEO

Video 1: Thought Leadership SEO

Lesson 3: Quality vs Whatever Gets in Your Way

Video 1: Quality vs Whatever

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Module 5: Setting up and Sharing Google Analytics

Lesson 1: Setting up Google Analytics

Video 1: Setting up Google Analytics Tracking

Lesson 2: Sharing Your Google Analytics Data

Video 1: Sharing Your Google Analytics Data

Download the eBook: The 7 Fundamentals of Being Found Online

Module 6: YouTube Video Marketing

Lesson 1: Setting up Your YouTube Channel

Video 1: YouTube Marketing Overview

Video 2: Setting up Your YouTube Channel

Video 3: Uploading a video to YouTube

Video 4: Uploading a video to YouTube (after processing is done)

Video 5: YouTube Annotations

Video 6: YouTube Cards

Video 7: Associated Website Overview

Video 8: Associated Website Step 1: Verifying Your YouTube Account

Video 9: Associated Website Step 2: Verify YouTube Account in Good Standing

Video 10: Associated Website Step 3: Add website to Google Webmasters Tools

Video 11: Associated Website Step 4: Last step: The actual associating

Lesson 2: Creating, editing, and publishing videos (coming soon)

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Module 7: Conversion

Lesson 1: Sales Funnels and Calls to Action

Video 1: Sales Funnels

Video 2: Calls to Action

Lesson 2: Plugin: Contact Forms

Video 1: Plugins: Contact Form 7 and Flamingo

Video 2: Creating a Contact Us Form Using Contact Form 7

Video 3: How Flamingo Captures Contact Form Submissions

Lesson 3: Creating and Using Call to Action Buttons (using MaxButtons) 

Video 1: Creating and Using Calls to Action (CTA) Buttons with MaxButtons

Download the eBook: The 7 Fundamentals of Being Found Online

Module 8: Managing Remote Writers (coming soon)


Module 9: Monitoring and Measuring (coming soon)


Module 10: Backlink Strategies (coming soon)


Module 11: WordPress Security (coming soon)

Download the eBook: The 7 Fundamentals of Being Found Online