What is the role of Reputation in the Google Quality Rating Guidelines?

Google Search Quality Ratings: Website Reputation

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages

The latest release of Google’s Search Quality Ratings Guidelines has given a pretty good insight on the role of website reputation in their search results.

Google has stressed the importance of the rater’s considering the reputation of a website AND the reputation of the organization the website represents.

Google states that a website’s reputation is based on the experience of real users, as well as the opinion of people who are experts in the topic of the website.

A website is an online representation of an organization therefore, a websites reputation directly reflects on the organization.

Reputation Research

Use reputation research to find out what real users, as well as experts, think about a website. Take into consideration

  • News articles,
  • Recommendations by experts,
  • References,
  • Reviews,
  • And other credible sources of information created and/or written by individuals about the website.

Research reputation is important for all websites. Do not make assumptions about the reputation of a website or organization, do some research.

Sources of Reputation Information

Sources of reputation information can be anything from News articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from independent organizations.

Customer Reviews of Stores/Businesses

Customer reviews are quality signals for local search.

As a small business, take time and effort at improving your customer service and encourage satisfied customer to leave you a review.

When you don’t find any review or reputation of a small business website, don’t assume it a positive or a negative reputation. For smaller businesses and organizations, the lack of reputation information is not to be considered an indication of low page quality.It takes time for new businesses to gather a reputation of any kind.

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