What are some of the changes from the Google search update?

Google Search Quality Ratings: Understanding Webpage Content

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages

Google provides clear instructions to their quality raters on how they are to understand website content for purposes of rating the quality of the website.

Google has classified all the content on a webpage as either;

  • Main content
  • Supplementary content
  • Advertisements content

In order for a quality rater to understand the purpose of a webpage and do Page Quality rating, they need to be able to distinguish among these different parts of the page.

Website content may be considered part of the main content, supplementary content, or advertisement (monetization) content depending on what the content is.

How to identify main content

Google identifies the main Content as that which directly helps a webpage achieve its purpose.

Main content can be

  • Text
  • Images
  • Videos
  • Page features
  • User-generated content e.g. reviews.

Google says that people should sometimes consider content in tabs, such as customer reviews as part of the main content of the page.

How to identify Supplementary Content

This is content that contributes to a good user experience of a webpage.

Supplementary content does not directly help a page achieve its purpose.

Supplementary content can be

  • Navigation links

Any content behind tabs may be considered part of the supplementary content

How to identify Advertisements content  

This is content that is displayed for the purpose of generating income for a webpage.

Maintaining advertisement content is costly because high quality content is needed.

Creating advertisement content that is mobile optimized is better that desktop optimized simply because many users now use smartphones to access websites.

Google considers that a website responsible for the overall quality of the advertisement displayed when it comes to the page quality rating.

Google now says  that ads can add to a good user experience

In conclusion,

Main content plays a very large role in the Page Quality rating of a webpage and supplementary content helps a page better achieve its purpose.

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