This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.
Google provides clear instructions to their quality raters on how they are to understand website content for purposes of rating the quality of the website.
Google has classified all the content on a webpage as either;
- Main content
- Supplementary content
- Advertisements content
In order for a quality rater to understand the purpose of a webpage and do Page Quality rating, they need to be able to distinguish among these different parts of the page.
Website content may be considered part of the main content, supplementary content, or advertisement (monetization) content depending on what the content is.
How to identify main content
Google identifies the main Content as that which directly helps a webpage achieve its purpose.
Main content can be
- Page features
- User-generated content e.g. reviews.
Google says that people should sometimes consider content in tabs, such as customer reviews as part of the main content of the page.
How to identify Supplementary Content
This is content that contributes to a good user experience of a webpage.
Supplementary content does not directly help a page achieve its purpose.
Supplementary content can be
- Navigation links
Any content behind tabs may be considered part of the supplementary content
How to identify Advertisements content
This is content that is displayed for the purpose of generating income for a webpage.
Maintaining advertisement content is costly because high quality content is needed.
Creating advertisement content that is mobile optimized is better that desktop optimized simply because many users now use smartphones to access websites.
Google considers that a website responsible for the overall quality of the advertisement displayed when it comes to the page quality rating.
Google now says that ads can add to a good user experience
Main content plays a very large role in the Page Quality rating of a webpage and supplementary content helps a page better achieve its purpose.