What is the purpose of Google’s Page Quality Rating?

Google Search Quality Ratings: Page Quality Rating

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.

The purpose of Google’s Page Quality Rating

The purpose of Google’s Page Quality Rating is to make sure that your website provides what the searchers are looking for.

The ratings determines whether your web pages are relevant to people doing searches, of high quality, and user friendly for your searchers need.

Understanding the purpose of a web page

Google considers that web pages (and search queries) have a purpose. The degree to which your web pages fulfills the purpose of a search query is what defines the quality of that web page.

Google defines purposes of pages as follows. The list below is by no means complete.

  • To share information about a topic.
  • To share personal or social information.
  • To share pictures, videos, or other forms of media.
  • To express an opinion or point of view.
  • To entertain.
  • To sell products or services.
  • To allow users to post questions for other users to answer.
  • To allow users to share file or to download software.

The purpose of your web pages must focus on being of service to people, not search engine robots. It should be well planned to share information, express opinions, entertain, and promote your products and services.

So what makes a high-quality page?

A high quality page should have the following factors.

Should be well maintained

Make sure that your links are working properly, images are clear and showing up well, and all your content is up to date.

Good reputation

A high quality page is on a website that has a great reputation. It’s good to talk about yourself on your website, but more important to provide useful information to your readers. Websites with good reviews are rated pretty well.

A quality page shows expertise

Your content (and your SEO techniques) can break or make your website depending on how you use them. Make sure the content on your website is correct, and provides real answers to real questions.

Value your customers by giving them correct information

For example, if your blog is about a recipe, your posts should be written by people who can help others achieve success in their cooking. While a website about car repair should contain articles that provide valuable answers to car repair questions.

Learn more here…

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