This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.
Google states that the overall Page Quality Rating Scale is a sliding scale from Lowest > Low > Medium > High > Highest quality.
For a website to be rated as “High Quality”, it has a high rating for the criteria below:
- Main content
- Expertise, Authoritativeness, Trustworthiness
- Website Information/information about who is responsible for the website
- Website Reputation
Quality of Main Content
The quality of the Main content is one of the most important factors in the page quality rating.
Content that is auto generated, with little helpful main content and content with keyword stuffing is considered as the Lowest quality. Also for website that is designed to harm its users should be rated “Lowest”.
High Level of Expertise, Authoritativeness, and Trustworthiness (E-A-T)
For a website to be rated of high quality, it must show “expertise” of the subject area. Also the people behind the website should be trustworthy experts in their subject areas.
Links to websites that provide reputation research are what matter here. In an academic paper citations to reference sources are provided. Your website blog posts must do the same, and ideally must link to sources of information that are themselves considered reputable.