Characteristics of a High Quality page

Google Search Quality Ratings: Characteristics of a High Quality Page

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages

Google recently released the Search Quality Rating Guidelines. It is the guidebook Google provides to the human raters that tells them how to determine how relevant a page is to a search query.

It is 160 pages of instructions the human raters use to be able to rate the quality of web pages and web sites. For you, it it insight into what is in-depth SEO.

IN this post we dive into how the guide characterizes a High Quality Page.

What makes a High quality page?

A website is classified as high quality when it provides relevant content and a good customer experience. However, Google states that there are many other factors that need you must consider for your website to be of High Quality.

For the document, Google state that for your website to be consider High Quality, it must have the following characteristics.

High level of Expertise, Authoritativeness, and Trustworthiness (EAT), including the EAT of the publisher and/or individual author for news articles.

A satisfying amount of high quality Main Content.

The label “Main Content” is quite literal in this context. It is the main points being made and/or the main ideas being expressed.

Satisfying website information and/or information about who is responsible for the website or satisfying customer service information.

In addition to the page providing relevant main content, it must be possible to find out who runs the website and to learn information about them.

Positive website reputation for a website that is responsible for the Main Content on the page.

On the next series, we are going to get into more specifics of the outlined characteristics

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