What is marketing automation?

Marketing Automation

Studies show that (on average, across America) out of every 100 leads your business attracts:

  • 3% are ready to buy now
  • 30% of never going to buy (from you or a competitor)
  • 67% will buy later (from you or a competitor)

The process of staying in touch with the 67% is called Lead Nurturing.

Lead nurturing, is the process providing valuable thought leadership and guidance to your leads towards making a purchase.

Marketing automation is lead nurturing via software that automates the process.

Marketing automation software lets you create “if… then…” situations that determines what email your leads receive next in sequence.

For example, if you send an email that takes people to a certain page on your website, the marketing automation software can track who does and does not click through to the website.

Then the next email they receive is different, depending on if they did or did not click through to the webpage.

There are many marketing automation software systems available, some of which are really expensive and some of which are really cheap.

A partial list of vendors is:

  • Hubspot
  • Mautic
  • Infusionsoft
  • Marketo
  • X2Engine
  • Soffront
  • Respondr
  • ActiveCampaign

Which tool is best for you depends upon many criteria.

  • How much can you spend?
  • How technical is the person at your business who will set it up and use it?

For very small businesses, ActiveCampaign is probably the best choice. If you have a big budget, Mautic is an excellent choice.

Learn more here..

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Internal Link Structure Internal Link StructureThe internal link structure of your website is literally the structure of all the internal links of your website.An "in...
SERP (Search Engine Result Page) SERP (Search Engine Result Page)A SERP (Search Engine Result Page) is the page Google (and the other search engines) return to you in response to ...
Google Analytics Google Analytics is free software provided by Google to help us monitor measure activity on our websites.It has more features than I can list in t...
Pillar posts A pillar post is one that is well researched, well written, longer (than a snippet post) and reads more like a white paper or tutorial than a snippet....
Inbound Marketing Inbound Marketing is the process of attracting your audience to your website through a structured and methodical system of publishing useful and inter...

Leave A Response

* Denotes Required Field