What are the importance of links within your website?

Internal Link Structure

Internal Link Structure

The internal link structure of your website is literally the structure of all the internal links of your website.

An “internal link” is nothing more than a link that originates on one page of your website and points to another page on the same website. By page I mean webpage, not WordPress page.

In WordPress both pages and posts create webpages that are HTML and are addressed via a URL.

The fact that the link never leaves your website is what makes it “internal”.

The importance of your internal link structure is you use it to raise the authority of your best posts and pages.

You do this by creating a hierarchical structure where your snippet posts link to your pillar posts, thereby raising the authority of your pillar posts.

What tends to happen over time (and I’m as guilty of this as anyone) is over time, as you create internal links for your blog posts, you create a web like internal link structure.

While what you want is an internal link structure that is hierarchical in nature.

The hierarchy gives authority to pages in a more structured or focused way.

A clean and well-optimized internal link structure is no magic bullet. It takes conscious effort and take times, but it helps rank your most important pages and posts.

Learn more here..

 

Related Post

Plugins WordPress is a web server framework that provides a specific set of functionality. A plugin is a piece of software specifically made to extend the ...
Google Plus  Google Plus is the social media networking site from Google. In the same way that Facebook is at facebook.com, Google Plus is at plus.google.com. H...
Sales Funnel The Sales Funnel is a concept that relates to how prospects "fall away" as they take steps closer to becoming a customer. That is why it is referre...
Customer Journey The customer journey is the steps taken and decisions made by a prospect in the course of deciding to buy whatever it is that you sell. The main pu...
PageRank PageRank is THE original search signal and is still one of the strongest. Links were so critical to Google in the early days that the search engine...

Leave A Response

* Denotes Required Field

CommentLuv badge