Inbound Marketing is the process of attracting your audience to your website through a structured and methodical system of publishing useful and interesting articles and stories to your website, and sharing the best of those articles with others.
The core activity of Inbound Marketing in publishing.
Publishing to a website is called blogging.
For that reason Inbound Marketing could be called Blogging for Business.
It is serious work and is not to be confused with blogging as a hobby.
Once you start getting leads, your inbound marketing strategies helps you turn these leads into customers.
The main focus of inbound marketing is creating quality content that attracts people in your business.
To attract people to your website, publish compelling content that provides answers to their questions at frequent and regular intervals.
Consistency and regularity are key.
Social media and email promotion of content are part of your search engine optimization strategy, but understand they support the core activity of publishing.
With the help of landing pages that are properly optimized, forms, and compelling calls-to-action converts visitors into qualified leads.
Very few of us buy right away. We need time to make the decision. We make little mini decisions. Nudging people along is called Lead Nurturing.
It is done via Marketing Automation software that sends email messages to nudge them along.
With the help of tools like lead scoring and lead nurturing, you work to transform qualified leads into new business.
Learn more here…