Email marketing is a critically important piece of your online marketing when it comes to closing deals for leads you bring in via inbound marketing.
This article will take you through some tips for getting the most out of your email marketing strategy.
Get leads to opt into subscribing to your email
Think in terms of Inbound gets people on your list. Email moves them through your sales funnel.
But email marketing can be tricky. One really important point is to not be flagged as a spammer and the best way to do that is not to spam people. Send email to people who have opted in. Do not send email to people who have not provided permission.
One of the best ways to get a website visitor to provide their name and email address is to give them something in exchange. A useful PDF, access to an informative video, etc.
This is often referred to as “lead bait”.
Respond your emails on time
When a visitor fills out a form on your website, they probably have some kind of problem and they need solution. The longer you take to respond, the more likely they will consider competitors.
When it comes to lead nurturing emails, be fast in responding as possible.
You can use Marketing Automation software to respond right away and when you get to that stage in your business, you should. The cheapest solution we know of is Mailchimp at $20 a month (for fewer than 1,500 contacts).
Create targeted content toward your buyer’s personas
Create a customized workflow for each of your buyer personas to make your lead nurturing efforts more effective. You then need to accurately sort your leads by their persona by asking questiosn that will help you identify which persona best fits which lead.
Avoid spam content
Again, take your time and make sure that your emails are not spam.
Keep them short, write well, use clean (unconfusing) language, and proper grammar. It’s important your emails not only convey useful information but are easy to understand.
Learn more here about generating leads online…