Newsletters are a powerful form of email (and content) marketing, and for small businesses to be effective online, you must use one.
Many people resist implementing an email marketing strategy because they fear the time and effort required for this strategy. They don’t understand why this is important or how to create an email newsletter.
To learn how to create an email newsletter is simple. In this post, I’m going to take you through steps on how to create an email newsletter.
First things first
Email newsletters is worth for small businesses because of the following reasons.
- It helps you connect with your customers.
- Newsletters increase traffic to your business website.
- It helps you learn more about your leads.
How to Create an Email Newsletter
Less is More
Do not overwhelm your readers. You may not have an email marketing strategy in place but you need to start somewhere. Even 1 email each month is a good place to start.
Also don’t say too much in any one email message. When you receive an email with a summary of and links to eight articles, do you read it or file it away to look at later? When you file it away, do you get back to you?
Your newsletter should be so short someone can scan it in 10 seconds to see if it’s interesting, and read it in less than a minute. Then provide a link to a blog post or web page where they can learn more.
Build the Template
Build a beautiful template that you will simply copy and reuse for every future newsletter. This will be a great way to increase your ROI.
Create the Content
Choose the stories you’d like to include in your newsletter then, write about them.
Your #1 criteria should be to provide answers and interesting perspectives.
Lastly send your email newsletter.
Determine the preferred time to send the email and send them to your customers.
Learn more here about generating leads online…