Your competitors are starting to get the importance of this, and are starting to do it.
Marketing strategies for small businesses need to be centered on customers behaviors and automated messages , sent to the right person at the right time make it so much easier to help people get engaged.
If you’re not sure if the benefits of email automation is worth the effort in terms of cost, this article is for you.
This article focuses on a few email automating myths and shows you the importance of email marketing automation for better results.
Automation is a time saver
Setting up an automated email campaign takes takes longer than setting up a DRIP (autoresponder) campaign, but it then results in the next email you send to someone being much more relevant to them as it’s triggered not just by how much time has gone by, but by what actions they did or did not take from the last email.
This results in higher engagement rates and higher conversion rates.
So while you do spend more time setting it up, getting it running, and adjusting it over time (at least as compared to a DRIP campaign): 1) It pays off, and 2) It takes much less time than if you manually engaged in email conversions with your leads.
Automated email campaigns are easy to measure
What you say in your email messages and on your web pages has a huge influence on what leads stay in the discussion and what leads don’t. Marketing automation tools allow you to measure in great detail how many people read email X and proceed to web page Y, or go to webpage Y and do or do not take the suggested action.
Because of the degree to which you can know this level of detail you can do split testing (aka A/B testing) fairly easily.
This allows incremental improvement over time to make your efforts more effective over time.
So can email automation help small businesses? Absolutely. Forget about the myths and get started.
Learn more here…