marketing automation, lead nurturing

Marketing Automation is Strong Lead Nurturing for Your Sales Funnel

Marketing Automation is Lead Nurturing Plus

Yes, but plus what?

When you understand the concept of the Sales Funnel, you understand the importance of Lead Nurturing. The main concept is most of us don’t buy right away. In fact only 21% of leads received by a business are ever closed (on average).

For those people who have expressed an interest but not bought, it is important to stay in conversation with them, however you can.

So Along Came Email Marketing

Email marketing was invented to serve this function, to fill this void.

As our technologies became more sophisticated, our capabilities became more sophisticated.

It then became possible to setup email marketing campaigns with “if… then…” login embedded within them.

This is Marketing Automation

Marketing automation is marketing activities without human intervention.

If you’ve ever bought something from Amazon.com, it’s been suggested to you that you may be interested in other books, movies, products, based on what you’ve purchased in the past. Not only are the recommendations made while you’re on the site, you will occasionally receive email reminding you of your prior interest.

Amazon.com uses very sophisticated Marketing Automation.

Marketing Automation for the Masses?

As with everything else the Internet is disrupting, the cost of marketing automation is coming way down.

I published a prior post in which I identified four low budget marketing automation vendors, and rather than repeat in this post what I said previously, please read that post by selecting the link earlier in this sentence.

Want to Learn More?

While it is important to nurture your leads for future sales, it’s equally and if not more important to have leads to nurture. That is where Inbound Marketing comes in.

Download the eBook: The 7 Fundamentals of Being Found Online

 

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