Email marketing tips for small businesses

How to use video in your email marketing strategy.

As a small business, you always look for ways to better promote your business, and let your market know that you exist, and what you can do for them.

You want your product or service to succeed in getting known and helping your potential customers solve their problems.

By using video in conjunction with your email marketing strategy in your small business, you are able to maximize your efforts to get your audience the information they need.

This is because some people prefer watching short videos over reading blog posts. This is especially true of younger people who consume most of their Internet content via smart phones.

Additionally, using video in your small business helps you get your message across your audience in a personable, and engaging way.

Video allows your audience to get to know you and your small business better.

Videos helps make your audience have the interest to visit your business website for more information about you might answer their questions and solve their problems.

If you want to increase your click through rate and generally to increase the way your audience interacts with your business website then consider using video in your email marketing.

How to pair your video and email marketing.

But how do you go about pairing videos and email marketing strategy in your small business?

By creating short video “blog posts” or “vlogs”. Keep them short (3 minutes max, preferably 2 minutes or less), and provide answers.

By using email to promote these video blog posts, aspects of your personality and the operations of your small business come through (better than via the written word).

How to get the most out of your videos.

Publish them to your YouTube channel.

Create a link back from the video to your website (using YouTube cards).

Publish a blog post to your business website the embeds the video (one per post). Ensure these blog posts are properly formatted for SEO just as you do every blog post.

When you email videos that is in your website to your leads, your audience are able to link to your website directly.

 

In conclusion, video on your business website increases the value your small business search engine optimization.

Learn more here….

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