Hto use personalization in your marketing strategies

How to make your email marketing lovable with personalization

Loveable is not a word most people associate with business email, but there are things you can do to help elicit such feelings about yours.

Email marketing is one of the best strategies for your business to show of some love to your subscribers (yes it’s possible).

But most emails sent by most businesses fall far short of this ideal. Email marketing is easy to do, but ineffective email may not be worth the trouble. You must be VERY smart with it to be successful.

Most people seem to think personalization is a matter of starting every email with the first name of your subscribers. While that’s a small piece of the puzzle, it’s a very small piece.

Personalization is an effective strategy for small businesses to make their customers and prospects feel better, but how do you do that?

  1. Automated personalization through marketing automation is one piece.
  2. A little humor helps.
  3. Don’t be afraid to be vulnerable.

Automated personalization

Imagine how much time you’d have to spend to manually send a personalized newsletter to each subscriber. It’s overwhelming. The use of a marketing automation system not only greatly enhances your ability to do this, it makes it possible.

So how do you think beyond when it comes to personalization?

Just the name is not enough. If you collect enough information via your landing pages, think about the company they work, the place they live, the school they go to.

But perhaps most importantly, think about where they are in their process of checking you and your business out. This is where marketing automation packages really shine.

An effective personalization is making your automated strategy look like it was sent by a human. Humans want to be communicated with by humans and not computers. So write your emails from this perspective.

Lean more here about attracting an audience to your website and converting visitors into leads …

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