What do you do when a lead downloads your eBook?

How to increase the overall impact of your email marketing

Despite the significant advances in email marketing strategy, majority of small businesses still use the same old email campaign strategy that results in the same old results.

Are you still sing the same old email marketing strategy? If so, why?

Automated email marketing campaign for small businesses owners means higher engagements, click through rates and increased customers retention.

So what is an automated email marketing strategy?

An automated email marketing campaign is a way of sending emails to your subscribers based on the relation they have with your business. For example (and this is a very obvious example) when a new visitor signs up in your list, send them a welcome email.

Email marketing automation is simple now that we have tools in the market at affordable prices, but they can become complex.

The following are some of the areas that you need to get your email marketing automated.

The Welcome Email

Welcome emails have been and still will be the best when it comes to bringing a new visitor on board.

Many small businesses have an autoresponder for this but you need to trigger your welcome email for your visitor to feel welcomed.

Getting Set Up

Signing people up to your product is great, but maintaining them is where most businesses have problems. That’s where an automated email campaign helps.

An automated strategy will automatically send your subscribers step by step instruction as they progress in their use of your product.

 

Automating email campaign is one of the most effective ways to use email marketing. Use them to build your list, nurture your leads, and optimizing your conversion process.

Download the eBook: The 7 Fundamentals of Being Found Online

 

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