What are the importance of good email subject line?

How to Improve your email subject lines for better results

Email is one of the best tool content marketers have at their disposal to nurture leads into customers.

Compared to social media like Facebook, Twitter, etc, email is the most effective tool at nudging leads to become customers. Many people prefer receiving promotional content through email than through social media sites.

A critical piece of an effective email is a killer subject line. You only get one chance to make the first impression.

In this article, we’ show you how to make better first impression with your subject lines.

Show the value of your content before they even open your content

A great subject line reveals how your content will provide value. It is important to show your audience that you have something of value for them to open the email.

So the subject line must convey this idea.

Use words that imply something will be learned:

  • Learn how to…
  • Discover secrets of…
  • How the experts…

Show how your content relates to your audience interests

People are more likely to show interest in a topic they enjoy than a more generalized subject line. Target your audience with more specific words to effectively connects to them.

  • … not fight with your kids…
  • … generating leads from website visitors…
  • … make money in a down economy…

Keep your subject line short and clear- (10 Words or less)

Keep your subject line short and sweet as this constitute a Highest-Performing Subject Line. They’re short enough to be easy to read.

In closing,

To be successful in your email marketing campaign, you must add value for your recipient and the email subject line must tell them what value will be found in the email.

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