How can small business improve their email marketing strategy?

How to improve your email marketing strategy in easy steps

Social media networks are an integral part of today’s marketing but email marketing strategy is not dead as some people say.

Today’s customers look for solutions and are willing to get email from businesses when they perceive the email’s provide value.

Small businesses especially depend mostly on email marketing to keep their product and/or service in the forefront of their customers’ (and prospects) minds.

We often receive emails from small businesses from  their daily updates and/or monthly newsletters but unfortunately we see a lot of mistakes.

So how can you can you design emails to get more engagement?

This article will give you some easy steps on how to improve your marketing strategy.

Subject lines matter

Catch your customers attention with subject lines that are under 70 characters, are formatted as a question which is open ended, and implies some form of promise. By reading you’ll: find something, learn something, or at the very least be entertained.

Link your image

People like visuals. Therefore, make sure that you link your images and visuals back to your website. This helps you increase your click through rate.

Put great value in your email

Make your that every email you create is valuable to your readers. Before you click that send button, ask yourself, what is the reader going to benefit from his mail? Send that email if only you can answer that question, and it’s a good answer.

One of the best ways to do this is to answer questions given to you by real prospects and customers.

Make your email personal

Your email should be from someone who can be contacted by simply hitting “reply”. You also want to use customers first names in the email body and if possible in the subject line.

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Reliable Email marketing for small businesses with successful results For small businesses, email campaigns are still an important part of your overall marketing strategy and studies show email marketing drives more sale...
Practices for creating emails that will help you grow your list Many people now recognize the importance of email marketing to their business, now that technology for email marketing is both cheap and easy to use. ...
How to improve lead nurturing with automated email marketing With the introduction of marketing automation, people that it was the end of email marketing but emails are still alive.Things actually changed. E...
How to Improve your email subject lines for better results Email is one of the best tool content marketers have at their disposal to nurture leads into customers.Compared to social media like Facebook, Twi...
Tips for how to get the most out of email marketing strategy Email marketing is a critically important piece of your online marketing when it comes to closing deals for leads you bring in via inbound marketing. ...

Leave A Response

* Denotes Required Field