How to migrate to a new email service provider

How to improve your email deliverability and open rate

An email service provider (ESP) is a company through whom you route outbound email. They’re not all created equal. While some have free plans for businesses with low volumes of email, for businesses who sent a lot of email, the quality of your ESP can matter greatly.

Are you satisfied with your current email service provider? Many people switch email service providers (ESPs) for various reasons.

If your current sender have a poor sending reputation, lack of scalability, costs too much for what you get, then you’re ready to make a change.

It’s not quite as simple to shift as it may sound because email service provide migration involves a great amount of thoughtful planning and preparation.

So what should you look at when migrating from one provider to the other?

This article focuses on what you should be aware of in order to be successful in your migration to a new Email service provider.

Suppression Lists

Understand the differences between hard and soft bounces. Know why an email can be permanently not delivered and the failures whether its unavailability of server.

Consider a service provider that will be able to identify and fix the above problems.

Engagement Data

When moving to a different email service provider, during the initial warm up, use your new IP to send emails to your most active contacts. This will help you reduce the chances of being blocked or labeled as a poor sender.

Data Hygiene

Embrace list maintenance best practices to ensure that you get optimal deliverability and performance on your email marketing campaigns.

Authentication

Ensure that your domain name and sender policy are properly set up at the corresponding domains with the new ESP.

Transitioning

With the new service provider with a new IP, you may experience temporary blocks. To minimize these, fully migrating to the new email service provider.

Learn more here…

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