With the introduction of marketing automation, people that it was the end of email marketing but emails are still alive.
Things actually changed. Email marketing is better and earned even more importance in the customer lifecycle.
Automated email marketing helps in lead nurturing thus increasing conversions. And therefore an important tool for many small businesses.
But before we go deep. What is the difference of email marketing and automated email marketing?
Email marketing is a strategy to reach a great amount of people with similar interests.
Email marketing automation is a strategy to send personalized messages to specific recipients.
So what are the benefits of email marketing automation?
Lead nurturing is the process of feeding leads with relevant information to create a strong relationship with them.
With automated email marketing, you are able to send personalized, targeted emails. You are able to create individual emails for different personas. – Better lead nurturing.
Always use a marketing automation strategy to offer great content first to your leads.
Remember that emails that personalized generate up to 6 times higher revenue than non-personalized emails.
Therefore, make your lead nurturing work easier by defining your rules and conditions a lead has to meet to receive this or that email.
Netter lead nurturing strategy is a great way to improve your conversion and maximize marketing Returns On Investments.
Learn more here…