What are the importance of automated email marketing?

How to improve lead nurturing with automated email marketing

With the introduction of marketing automation, people that it was the end of email marketing but emails are still alive.

Things actually changed. Email marketing is better and earned even more importance in the customer lifecycle.

Automated email marketing helps in lead nurturing thus increasing conversions. And therefore an important tool for many small businesses.

But before we go deep. What is the difference of email marketing and automated email marketing?

Email marketing is a strategy to reach a great amount of people with similar interests.

Email marketing automation is a strategy to send personalized messages to specific recipients.

So what are the benefits of email marketing automation?

Lead nurturing:

Lead nurturing is the process of feeding leads with relevant information to create a strong relationship with them.

With automated email marketing, you are able to send personalized, targeted emails. You are able to create individual emails for different personas. – Better lead nurturing.

Always use a marketing automation strategy to offer great content first to your leads.

Remember that emails that personalized generate up to 6 times higher revenue than non-personalized emails.

Therefore, make your lead nurturing work easier by defining your rules and conditions a lead has to meet to receive this or that email.

Netter lead nurturing strategy is a great way to improve your conversion and maximize marketing Returns On Investments.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

Related Post

How to boost your business in a great way using email marketing For small businesses, email marketing is an effective communication tool for reaching your customers and also a good way of making and maintaining a s...
How to use email marketing as an important strategy for your business Many small business owners ask themselves this question. How can you make email marketing an advantageous tool for your business? Ask any successfu...
How to be more relevant with your customers-targeted email Have you segmented your lists? Targeted email campaigns improve conversions and boost revenues. If you don't know the importance of sending segment...
Small business marketing. What should you automate on your website? Automation for small business basically mean that small business can convert traffic to leads and nurture these leads without needing a person to atte...
Email marketing as an important channel for small businesses success. Email marketing is a way to connect with your audience lively. It is also a more personal way of getting in touch with your target customers. Studi...

Leave A Response

* Denotes Required Field

CommentLuv badge