Most small businesses send emails that are BORING and that’s why they don’t get opened and read.
As a small business, if you are not sending emails that are useful, then there is no need of sending those emails.
So how do you make your business emails worth opening?
This article provides you with some tips on how to increase the open rate of your emails.
Always remember that your subject line is your 1st impression and you don’t kget a second chance to impress your audience. Make your subject lines more enticing to pull the attention of your readers.
Imply a promise, let them know what they’ll learn.
Pre header text
From a nice subject line that creates a good 1st impression, the next thing to consider is your pre-header text. It continues where the subject line leaves off. It provides more detail about what they’ll learn by reading further.
The important thing here is to keep to the promise you implied in your subject line and your pre header text. Now you explain or show or whatever it is that you said you were going to do.
In conclusion, if you want to increase the open rate of your emails you must entice with suggestive subject lines, then deliver with substantial content.