It’s said that you don’t have a second chance to make a first impression. With email marketing, your subject line is the first impression and therefore they need some work to make them the best possible.
Email marketing still remains the most effective way of communicating with your customers. But getting people to actually click your email and read your content can be challenging for some businesses.
How do you create email subject lines that work?
Do not let your content get classified as spam due to a lifeless subject line, or a habit of sending out bad emails (beyond just the subject line).
The following are some considerations for good subject lines for email marketing.
In order to get your audience take that extra second to click your email, your subject lines must be catchy and effective.
The following are email subject line best practices that will make your email marketing effective.
Deliver one clear message in each subject line
Running many ideas in a single email is making noise to your audience.
Make subject lines clear
Your email subject line should be clear on what the message to follow is all about. It should also be concise and to the point.
Use a maximum of 30 characters
This ensure that your subject lines are visible no matter the device your audience is using.
Imply a call to action
Communicate (in your subject line) to your audience the benefit of reading the email.
Email marketing is a critical part of growing your business. Put effort into your email subject lines as you do for all of your content.