Email marketing tips for small businesses

How to create mobile friendly emails for small businesses

Mobile access to email is getting bigger and bigger. More emails are now opened on mobile devices than on desktops.

Yet many small businesses do not ensure their email’s are mobile friendly.

This is a problem for them. Going mobile needs to be part of everyone’s email marketing strategy.

The following are some tips that small businesses can implement to get more from email friendly strategy.

Create short emails

Many people spend very few seconds with each email. Optimize your emails for a short time read to encourage your subscribers who use their phones to open and read your emails. Consider breaking your themes into a series of short emails to catch the attention of your readers.

The inverted pyramid

This is a journalism technique of getting to the point right away, then supporting your statement with appropriate details.

Short subject lines

For mobile emails, 30 character count is the best. Highlight the most important information for your readers to get the basics before getting to the mail. Remember that short messages go hand in hand with short but strong subject lines.

Mind your email font size for mobile users

Tiny font size punishes people for trying to read it.

Use at least font 16 for body text and 22 for subject headlines to make your copy read and information passed.

Clickable call to actions

Make your action button in your emails easy to click. Mind the position and the design of the action buttons.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to drive traffic to your landing page. Small business marketing After creating nice landing pages on your small business website, it’s now time to drive potential traffic to your landing pages.There are two mai...
Importance of a good optimized landing page to small businesses Landing page optimization is necessary for successful Inbound Marketing campaigns and many small businesses build them wrong.So what makes an effe...
How to re purpose your old content for your email updates Do you struggle coming up with your weekly email update?Are there weeks you get nothing and don't send one?Maybe your or your email editor get...
Why an email marketing strategy and why is it so Important? Why an email marketing strategy?Email marketing is supposed to be one of the most effective marketing ways. An email marketing strategy is a segme...
Personalize Content Marketing with Automation Software that Walks Visi... Personalized Content Marketing Personalized content marketing simply means that content you bring to the attention of a website visitors differs depe...

Leave A Response

* Denotes Required Field