Marketing automation is creating a better email marketing program.
You know the importance of email marketing. It’s one of the main ways small businesses communicate with their customers.
You can use email marketing for more than just communicating with your buyers?
Email marketing is the most effective way of nurturing leads, of converting website visitors into customer.
So how can marketing automation help you connect with your prospects and build relationships that turn prospects into customers?
Personalization as part of Lead Nurturing
With marketing automation, you automate the process of assigning your leads to nurturing campaigns based on the landing page they responded to.
One of the key abilities of marketing automation is the way it allows you segment your customers for personalized emails and other communications.
Curate your content
One of the key element of email marketing is providing your content to your prospects that is appropriate for where they are in their buying decision.
Marketing automation makes it easy for you to to curate your content for your audience.
What works and what doesn’t? That is where you need analytics.
Marketing automation has tracking features that gives great insight into the details of how well your campaigns work. Really good marketing automation packages (the more expensive ones) allows what is called split testing or A/B testing so you can test variations of landing pages, of email messages, and even of email subject lines.
If you’re not currently using a marketing automation package to nurture your web leads into customers, you’re missing out.
Learn more here about to generate those leads you need to nurture…