Email marketing tips for small businesses

How to create an email marketing strategy with automation

Marketing automation is creating a better email marketing program.

You know the importance of email marketing. It’s one of the main ways small businesses communicate with their customers.

You can use email marketing for more than just communicating with your buyers?

Email marketing is the most effective way of nurturing leads, of converting website visitors into customer.

So how can marketing automation help you connect with your prospects and build relationships that turn prospects into customers?

Personalization as part of Lead Nurturing

With marketing automation, you automate the process of assigning your leads to nurturing campaigns based on the landing page they responded to.

One of the key abilities of marketing automation is the way it allows you segment your customers for personalized emails and other communications.

Curate your content

One of the key element of email marketing is providing your content to your prospects that is appropriate for where they are in their buying decision.

Marketing automation makes it easy for you to to curate your content for your audience.

Data analytics

What works and what doesn’t? That is where you need analytics.

Marketing automation has tracking features that gives great insight into the details of how well your campaigns work. Really good marketing automation packages (the more expensive ones) allows what is called split testing or A/B testing so you can test variations of landing pages, of email messages, and even of email subject lines.

If you’re not currently using a marketing automation package to nurture your web leads into customers, you’re missing out.

Learn more here about to generate those leads you need to nurture…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Post

How to re purpose your old content for your email updates Do you struggle coming up with your weekly email update? Are there weeks you get nothing and don't send one? Maybe your or your email editor get...
How to use email marketing as an important strategy for your business Many small business owners ask themselves this question. How can you make email marketing an advantageous tool for your business? Ask any successfu...
How important is marketing automation to starter businesses? Is marketing automation for startups a must have? Yes. Email marketing is one of the most important tools in  any marketing professional's arsen...
Creating an Email Opt-in Form on Your WordPress Website This post shows in some detail how to create (find is really more accurate) the email opt-in HTML code within your email marketing service (MailChimp ...
What is Marketing Automation? How does it Fill Your Sales Funnel with ... Marketing Automation The title of this post is intentionally misleading. Marketing automation does not fill your sales funnel, it allows you to more ...

Leave A Response

* Denotes Required Field

CommentLuv badge