How can you make people read your emails?

How to create a perfect email newsletter for your business

When you decide to do email newsletters in your business, there are many questions you need to address.

Your audience inbox is crowded, busy, and spammy. How do you keep your email newsletters from being relegated to spam status, or seen but ignored?

You need a thoughtful and targeted approach.

When a customer signs up for your email list, you need to maintain this privilege by delivering important and well created content to them.

When creating an email newsletter, think about the goals you need to achieve with your newsletter. With email newsletters, the most important thing is to deliver value to your customers.

This article guides you on how to create an email newsletter for your business.

Curate Content 

There is a lot of great content on the Internet already. There is also a lot of junk. Most people don’t have time to sift through it. Do so with your newsletter. When you become the Go To people for sifting the wheat from the chaff, your newsletter becomes valuable.

For a tangible example of this in action, check out The Skimm. It’s a daily email newsletter that contains a short summary of the important news that happened yesterday. It’s catching on because they’re doing a good job.

Choose a Template Design

Templates allows you to easily create a visually appealing email newsletter WHICH ISN’T TOO CROWDED!

Make sure to choose a template with a clean design that is easy to read and will put your content center stage, rather than the template graphics..


With email newsletters, be brief and directly to the point. Also make sure that your content answers questions and does so in ways that are easy to understand.

The main point here is to be clear and consistent with your content.

Outstanding subject line

This one is a bit trickier and may require a little extra time on your part. In your subject line imply some promise. That something will be learned. The subject line should a form of call to action.

Great subject lines encourage people to open your email newsletter.

Email newsletter are important components of email marketing for businesses. Using the above tips creates a solid email newsletter for your customers (and potential customers).

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