Have you segmented your lists? Targeted email campaigns improve conversions and boost revenues.
If you don’t know the importance of sending segmented emails, you are missing opportunities to increase your ROI.
People are different and react differently to the same approach.
So what are the benefits of sending targeted email messages within your email campaigns?
Customers will break with your brand if they receive non-relevant messages.
Don’t send emails that are too generic and obviously sent to everyone.
Relevant messages count for customer retention. It also increases your click-through and conversion rates.
Target emails are good for email reputation
Avoid being caught in spam folders by sending target and relevant emails.
Trustful relationship with the customer
Show your customers that you value them with highly relevant emails. When they receive relevant emails, it’s more likely that they will engage with it.
How to build targeted email campaigns
Define your goals, then choose your segmentation criteria. Take the advantage of marketing automation to make your work easy. You can segment your client by job, company size etc.
The next step is to create target content for each group. Remember that your content must be extremely personalized according to the segments.
Learn more here…