lead nurturing, inbound marketing, sales funnel

How Marketing Automation Converts Contacts into Leads for Your Small Business

Most of Us Do Not Buy Right Away

In fact 67% of prospects don’t buy right away.

When you don’t stay in touch with these people, they buy from someone else.

Staying in touch with them is called Lead Nurturing.

Automating this process is called Marketing Automation.

It’s a way of staying in touch with leads in a highly personalized way, based on what actions they did and did not take as they move through your sales funnel.

Marketing automation software allows you to create a series of “if… then…” statements which is where the personalization comes in.

You define a marketing automation flow, and when someone enters your sales funnel (typically by filling out a form in exchange for something – an eBook perhaps), they then receive a series of email’s.

The specific email’s they receive in the specific sequence is the result of the actions they do and do not take.

That in a nutshell is marketing automation.

The diagram below illustrates the idea. To see the image, double click in the image.

marketing automation, lead nurturing, inbound marketing

Sample Marketing Automation Flow

 

 

 

 

 

 

 

The Main Idea Here Is…

To walk your prospects through your sales funnel one step at a time.

Of course this requires you to know what your sales funnel is, and that is a topic for another article.

Want to Learn More

Then contact us. We’ll help you get your Inbound Marketing and your Lead Nurturing going.

Contact Us

Related Posts

Lead Nurturing through Marketing Automation Needs Human Guidance Marketing Automation Is (amongst other things) the process of staying in touch with people who have expressed an interested in your product or servic...
How to write emails that will deliver results for your business People (on average) spend about 28% of their online time time on email alone. For many businesses, email marketing can be a tough thing to consider...
How to improve your email deliverability and open rate An email service provider (ESP) is a company through whom you route outbound email. They're not all created equal. While some have free plans for busi...
Small business marketing. What should you automate on your website? Automation for small business basically mean that small business can convert traffic to leads and nurture these leads without needing a person to atte...
How to create mobile friendly emails for small businesses Mobile access to email is getting bigger and bigger. More emails are now opened on mobile devices than on desktops. Yet many small businesses do no...

Leave A Response

* Denotes Required Field