People (on average) spend about 28% of their online time time on email alone.
For many businesses, email marketing can be a tough thing to consider, because you have to wade through cloudy writing.
Email marketing (done well) takes a lot of time. From energy spent thing (that could maybe) be used for better things, to crafting effective emails, to measure responses, email marketing takes work.
But they work. They nurture leads and they convert interested people into more interested people and into customers.
What can you do to get more results from the emails you send?
This article showw you how to do it. We are going to show you a clear path to more effective emails in your business.
It would make your job a lot easier, right?
Use the right subject line
Subject lines can make or break an email.
Consumers open (or don’t) your emails based on the subject line you use.
To get the right subject line, you need to do of research on which words and phrases to use.
Personalized subject lines often get the best results.
The use of headline analyzers (such the the CoSchedule Headline Analyzer) makes this easier.
Keep it short
Always keep your emails short. Short emails are best for businesses as most people done actually read online. They scan. Also remember that most people look at emails for approximately 20 to 30 seconds before deciding to dig deeper or move on. Keep your emails short, clear, and to the point.
How short is short? 50 to 125 word always receive a great response.
Keep it clear
When it comes to email marketing, readability is very important. When writing on complex things, try as much as possible to make them simple using simple words. Write for a grade 9 reading level.
Personalize your email
Personalized emails can lift your email open and click-through rates.
Personalization is all about sending the right message to the right customers at the right time. Personalization is more than just dropping someone’s first name in.
If you want your audience to answer on your emails, then you must connect with them in a way that shows that you are not just cranking out a template with their first name in.
Personalization is a bigger topic than can fit into this blog post, but they key is to use some form of marketing automation for your email marketing platform.
Email is STILL the primary form of communication in business AND email marketing done right, works!