email marketing, inbound marketing, content marketing, lead nurturing

Content Marketing Efforts MUST include Email for Customer Engagement

Why Email Marketing? That’s Not Inbound?

Those who know me well know I’m a huge proponent of Inbound Marketing, to the exclusion of other forms of digital or content marketing.

For example, I do have a Facebook account, but I have only 11 friends and they’re all immediate family members. I have not yet created a twitter handle for Inbound Marketing University, but plan to one day, when I have time.

My big focus on Inbound Marketing, which is based on attracting your audience to your website via organic search, is being I have first hand experience in the effectiveness of Inbound Marketing. Not only will you attract your audience, those website visitors who contact you through the website are higher quality prospects who close more often.

So why am I also big on email marketing?

Simply put, because it works.

Yes it’s outbound. Yes it’s an interruption into the lives of other people.

However if someone wants off the list they merely unsubscribe with one click and they’re gone. I enjoy unsubscribes because it means an email went out and was seen, as they should be.

Study after study after study has shown that email marketing delivers results.

Although I am one of these people who likes to know why things work, when it comes to email marketing I simply accept that it does, and I keep on doing it.

I add people to one of my email lists almost every day and I try (with almost a 100% record) to get out a short email once a week.

When you want to learn more about Inbound Marketing (which is my main thing)…

Download the eBook: The 7 Fundamentals of Being Found Online

 

 

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