Email subject lines that increases open rates

Email subject categories and how important they are to businesses

Billions of emails are sent every single day. So how does your small business make sure your emails cut through the clutter? When people see email in their inbox, their decision to open or not is based on the subject line.

The subject line is the first impression for your busy audience and therefore you MUST make it count.

Remember that the words you choose on your subject line can make or break your email marketing efforts.

The following are the three categories of emails subject that you should use in your email marketing.

PERSONALIZED

Include your recipients name and/or other personal data using marketing automation systems. Of course this is not the only way to personalize your email subject as you can send emails according to how you have segmented your email list.

Names work great as everyone loves to see and hear their own name.

AUTORESPONDER

There is nothing wrong with a thank you email after downloading your eBook. But you need to be a bit more exciting and personal than most businesses are.

With your auto responders after your audience has downloaded something, the subject line needs to bring out the sense of urgency of downloading the same

CONTENT ROUNDUP

Always hint in the subject line as to what the email is about. Do not be misleading. Your content must be in line with your subject line. When people fail to do this, email recipients tend to unsubscribe.

To experience highest open rate, always remember to keep your subject short and clear.

In conclusion, with billions of emails being send every day, you need to put in a little effort to get noticed.

Learn more here….

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