3 email marketing Lessons to apply in your business

3 Lessons for the success of email marketing strategy

Can email help you find better customers?

Want more great customers and fewer problem ones?

I’m sure you’ve heard that for every business 80% of the business comes from 20% of the customers.

How do you get more good customers and fewer problem ones?

You filter then, and one of the ways you can filter them is through nurturing leads through email marketing.

Grab your customer’s attention.

When you 1st meet your customer, there is some sort of check-list of items that helps you decide whether or not this person might be a good fit your small business.

Many small business owners use such a check-list to to help quality prospects.

Therefore, in what you say on your website, be clear as to who is best served through working with you. Then continue this message as you interact with leads through email marketing.

Build your relationship. Don’t force.

The moment you start getting to know your customers, your relationship with that person should feel easy. Make this process simple and it will not look like you are forcing. How would you talk if you were talking to a friend?

Additionally, your forms should be easy to read and fill out, and it should also be clear to your customers on what exactly they are signing up for and what they are getting into.

Engage with your customers is a thoughtful way.

Ensure that you are engaging your prospects with relevant and interesting email content. By doing this, your customers have a chance to decide that you are a good fit for them, or not.

For those people for whom you are a good fit, this helps keep a relationship going with your potential customer’s all the time by solving your customer’s problems.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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