How to make your company stand out on Instagram

How to make your business Instagram marketing account stands out

The growth that social media channels have made over the last few years is an indication that social media provides you with potential marketing opportunities for your business. In this article, we dig deep into Instagram. How can you market on Instagram? In this article, we’ve compiled some of the great tips to help you better…

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How to target your social media messaging

What are the best times to post for social media marketing?

Is there such a thing as the best time to post on a social media platform? The best time to post on your social media is when your target audience are on the network. For example, if you’re a restaurant, just before lunch or dinner time might be your best times. If you’re a fitness club, the…

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How to conduct a social media audit for your business

How to audit your social media strategy in your business

An effective social media strategy is essential for business today. To be successful with social media, you need to have a clear plan in how you will use the available channels. Once you have implemented a social media strategy in your marketing plan, you need a way to follow up and make sure that things are going as…

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How to grow your business on LinkedIn

What things can you do with your LinkedIn business page?

For many people, LinkedIn can be a confusing place, but at it’s essence, LinkedIn is just a social media network where businesses and clients connect online. Who should use LinkedIn? Do I need a LinkedIn page for my business? If you’re in business, the short answer is yes. The following are some answers about using LinkedIn…

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How to keep your social strategy still alive

How to stay ahead of the curve on social media marketing

Every business understands that social media is a powerful business tool. The problem is that they don’t actually understand how to use this tool. For both small and big businesses, social media is where they meet with their customers. Social media is not going away. It is here to stay, and is an important aspect…

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How to use hashtag for effective social media marketing

How to expand your reach online with hashtag marketing strategies

In this social media age, businesses can reach their target audience more easily than ever before. Businesses can reach their potential customers directly through social media. Social media hashtags are one tool in doing so. What are hashtags? These are clickable phrases that people use to access social media updates by topics. These are tools…

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What is the best social media marketing for businesses?

Social media platforms as marketing tool for businesses

Social media networks provides opportunities for businesses to connect directly with their audience. But some social media networks are better suited for particular marketing goals and business types over others. Understanding which network to use in your business makes a big difference in your social media marketing success. This article compares social media networks for marketing and…

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How can you go about proper video content?

How to produce more effective video content for your business

Videos are an essential component of successful social media marketing strategies. Have you embraced social media videos for your brand? When it comes to video and social media strategy, there are challenges ranging from quality to consistency that small businesses face. So how do you go about creating quality video content? This articles will walk…

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How can you measure your social media marketing impact?

Ultimate guide to measuring your social media revenues

Many small businesses are struggling to grasp the financial benefits social media marketing. They have no idea whether or not their social media efforts are actually paying off. Other small businesses aren’t measuring their social media returns because of inability to tie social media to their outcomes, due to a lack of good analytics and an…

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Can social media marketing be a lead generating machine?

How to get better at lead generation with social media

Many small businesses think social media lead generation is hard. But content marketing actually exceeds social media in terms of difficulty. Today, generating leads from social media is no longer impossible. The technology factor and how you track and measure social media posts has improved. Basically social media marketing has now got better tactics and…

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How to find new customers with your social media strategy

How to get to know your social media potential customers

Unfortunately, many small businesses have a hard time converting their likes and tweets into sales. If you have a substantial social media following and you are not turning your followers into paying customers then you need help. This article will help you. The following are some of the ways on how to turn your social…

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How to use social media marketing to attract more people

How to deploy a highly-targeted LinkedIn strategy for better results

94 percent of small business marketers use LinkedIn to distribute and share their content. It has become part of their content marketing strategy. But not all get good results. Some share content on LinkedIn and not get good results. Why? LinkedIn is a Powerful tool that not all people know how to use. You can get…

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How to effectively promote your content on social media

How to leverage your social networks to promote your content

Just by creating your content is not enough. You need to share it to the world. How? May be you have tried using social media to share your content but still you do not see any results. Are you really leveraging your social media networks? This article will walk you through the best ways to…

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Tips to help you get the most out of your LinkedIn efforts

With the vast development of LinkedIn, chances are everyone reading this article has a LinkedIn profile as well. However, the frequency of using LinkedIn can vary from person to person or from business to business. LinkedIn marketing has increased steadily over the years but still many people are not able to navigate smoothly. With LinkedIn…

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How to use your images on social media effectively

How to make your images worth a thousand words for social marketers

Images improve how people engage with your content. When it comes to social media marketing, images bring people to your text. Boring statistics that make a point Tweets that have images are liked and shared 3 times more often than tweets without images. Images on Facebook boosts likes by 53%. Instagram is based solely on image sharing…

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How to promote your website blog through social media

How to use social media to promote your content marketing

Do you content marketing and social media marketing collaborate? While social media do not provide DIRECT benefits to your SEO, social media marketing provides strong SUPPORTING benefits which are not available any other way. But despite the power of social media, there are still those marketers who are not harvesting good results. If you are one…

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Hiring the perfect person to run your social media

How to get the right person to run your business social media

Are you planning to expand your social media strategies? If so, there are three major investments may be thinking of: Social media advertising Social media marketing Social media engagement Remember that to increase your social media results, you need the right people with the right skills to avoid failure As with writing content, social media…

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How to increase your twitter followers

How to increase engagements with your followers on twitter

While social media can be a very strong marketing tool for both small and big businesses, attracting your audience and driving new followers to your business website via social media platform is easier said than done. Twitter is one of the social media platforms that businesses use. The platform has over 300 million active users every month.…

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How to use snapchat for your brand awareness

How to be successful with Snapchat in your social media strategy

When we talk of snapchat, you think of teens exchanging videos and photos. Most small businesses have not yet seen the importance of snapchat in their social media marketing strategy. Just for your information, Snapchat has grown to over 150 million daily users and not all users are teens. Some of them are your potential…

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How to convert more customers from social media marketing

Do your social media followers have a chance to become high quality leads that convert? Engaging with your customers is much more beneficial than harmful, but social media engagement, in and of itself, is not enough. More social media marketing tactics equals more leads, more conversions, and more sales.. The following are 3 ways to make…

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How to track your socia media marketing strategies

Why and how social media listening tools helps small businesses

Social media listening tools are tools that provides basic capability of capturing online conversations based on the specific search query. So how do social listening tools help in marketing campaigns? Social media listening tools are designed in a way that they evaluate activities and provide an overall results on social media strategy. Small businesses should develop…

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The full spectrum of social media platforms on which you can market your products and services.

How to automate social media participatation

Can you really automate social media participation? Not fully. At least not yet. One day Artificial Intelligence will progress to the point where a software bot can read a social media post and draft an excellent and maybe thought provoking reply, but we’re not there yet. You can automate only part of your overall social media participation.…

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Why your small business needs social media marketing

Why every small businesses need social media listening

So what is social media listening? Social media listening is the way of examining the conversations of your small business on social media platforms like Facebook and how people talk about your company. Small businesses use social media listening to evaluate their brand reputation, get feedback from customers who share their experiences with your product online,…

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How to measure your social media success

Social media metrics for businesses to measure their success

There are a lot of things social media is not great at. But what social media is great at is growing your brand awareness, creating conversation, and engaging your audience Many people feel they need to get their business on social media but they don’t have a reason why they need to get on social media. If you have a goal…

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How to increase your social media followers

How to effectively increase your social media followers

Today your credibility online is directly related to your social media presence. Having one or two social media accounts in generally enough for most small businesses to keep in touch with their customers and prospects. Just be careful to pick the one or two (or three) where your desired audience hangs out. Which ones that…

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Common social media marketing channels for every marketer

The most popular and effective social media channels

Every small business offer different kind of products or service to their customers.  When it comes to social media marketing for small businesses, look deeply into each social channel and determine which will work best for your small business. There are quite a number of social media channels and it’s not advisable to sign up…

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How to increase small business sales with social media

The rise of social media selling in small businesses and how to be one

Social selling for small businesses works. Small businesses that use social media selling as part of their sales process say that social media has helped them reach their goals. But despite the good results of social selling, many sales people are still holding back. To be a good social media seller, you must understand what…

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Social media marketing best practices

The Dos and DONTs of social media marketing for businesses

Social media marketing allows small businesses to communicate directly with their prospects and customers. No filters. No interpreters. No one to inject “what they mean is [whatever]. This is just one of the benefits of social media. Social media also provides an indirect benefit to your organic search results.   In various ways, Small businesses use…

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Social media marketing for small businesses

How important is social media marketing to businesses?

Social media builds organic search traffic, and that traffic is most important to you as people who find you are by definition people you want to connect with. How does social media build organic traffic? With social media platforms that Google indexes (Google Plus, Twitter, LinkedIn long posts), after you send an update (in some…

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What are the benefits of social media to small businesses?

Social media tips for businesses to communicate with customers

For small businesses like you looking to grow your audience and your customer base, social media sites like Twitter and LinkedIn’s can help. How? By make it easy for you to promote your content and create a following. Create Useful Content You want to publish mostly on your website, but some should be published on other…

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Which social media is the best for small businesses?

Why should your business publish on LinkedIn?

Small business success of content creation is always a hit-or-miss endeavor. This is one reason why it’s necessary to publish content are a variety of subjects you think your desired audience will appreciate it. To illustrate this point, the most read article on this website describes how to install the Mautic tracking pixel on your WordPress…

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Social media marketing tools for small businesses

4 Social Media marketing tools for small businesses

  Why does your small business need social media marketing? Because lots of people spend lots of time on social media. Don’t be left out! Social media is branding, like how Coke and Pepsi still run TV ads even though everyone in the world knows who they are. They’re ensuring we don’t forget. However, social media…

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Social media marketing for small businesses. How to widen your audience

How to broaden your audience using social media marketing

Social media gained roots just ten years ago. But now, businesses and all kind of organizations must depend on social media to see their success. Your small business also need to incorporate social media marketing for you achieve your set goals and objectives and see your success. Small businesses consider social media marketing as an…

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Importance of content marketing strategy to small businesses

How to create the perfect content for your target audience

Content marketing allows your small business to connect with your target audience and build a strong relationship of trust. However, it’s important for you as a small business owner to understand what exactly your readers need and want so that to provide them relevant content that provides solutions to their problems. Therefore, the first step…

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How to boost your Search engine optimization Using social media marketing

How to improve your SEO using social media marketing.

Small business owners tend to think of Search engine optimization as being all about content and keywords. While these are both relevant, they are not ALL that matters. This post focuses on the use of social media marketing to improve your Search Engine Optimization. The most important point here is that social media plays a supporting role when…

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The advantages of live video streaming to small businesses

The most effective ways to reach your potential customers

Social media has proven itself to be effective at helping build a community around your business, and maybe now is the time to layer on the use of live streaming video. The costs of live streaming video have plummeted in recent years where a smart phone and an app or two is all you need…

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How to drive traffic to your landing pages. Small business marketin

How to drive traffic to your landing page. Small business marketing

After creating nice landing pages on your small business website, it’s now time to drive potential traffic to your landing pages. There are two main methods to directing traffic to your landing page. They include 1) free traffic and 2) paid traffic But….as inbound marketers, we focus on free traffic to your small business website.…

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Increase audience engagement with the but/therefore rules learned from South Park

Need Engagement? Use the Simple But/Therefore Rule from South Park!

This idea is so simple it’s one of those things that once you know it you wonder why you didn’t already know it. In a video that crossed my path on social media, I saw a short video where the two creators and head writers of South Park are teaching their “but/therefore” rule to a…

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How does creating educational and informative content upgrade your social media marketing efforts?

How Quality Educational Content Enhances Your Social Media Marketing

First I wish to point out (or maybe fess up) that the title of this post is intentionally redundant. Per Google’s Search Quality Rating Guidelines, educational content is by definition of high quality as it satisfied one of our basic search intentions, which is to learn something. This article is really about people who focus on…

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How to optimize content for social media gains for small businesses

How to optimize your content for social media marketing success

Small business owners always see content and social media marketing as 2 different marketing strategies that makes them think they need different strategies for each of them. However, Social media marketing cannot produce results without the existence of high quality content.  Content created for social media must be shaped for bringing up discussions with customers and prospects, and…

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How to create a marketing funnel. Sales process

Ultimate guide to why you need a sales funnel and how to set one up.

So, when working on your sales funnel, there are 2 main goals you want to achieve at the end of it all: 1) to increase the number of leads and 2)to increase the number of people who go down your sales process from the first step through to buying stage. Let’s take a walk at a general…

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How to increase engagements using social media for small businesses

How to earn social media engagements with your small business audience

Every small business owner who invests in Social media marketing wants more likes and shares on what they post on social media. The main point of social media is to expose your business to as many prospects as possible. So how do you get share on your social media post? A few ways are discussed below Use social media…

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So how can you use social media to win over your sales funnel?

Simplified ways of using social media networks for lead generation

The sales funnel is basically a concept that will help you nurture new business opportunities that are available to your small business. By effectively managing your sales funnel you can move these opportunities along and create strategies that lead to successful conversions and make sales goals. In the sales funnel, customers move from the awareness phase to…

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Email marketing tips for successful businesses

How to use email marketing as an important strategy for your business

Many small business owners ask themselves this question. How can you make email marketing an advantageous tool for your business? Ask any successful business owner who has invested online and they will surely tell you that it hasn’t been served on a silver platter. They had to work for it. Email marketing refers to the act…

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Getting your small business to be known. Social media marketing

How to use social media networks to market your small business.

Every action you take on social networks should be a part of an entire social media marketing strategy. This is sometimes viewed as a complicated idea by business owners, but if you take your time to create a solid social media plan, the rest of your social efforts will follow on their own. You’ll see what…

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Elements to consider when creating a call to action button

Creating effective call to action buttons for your small businesses

The main aim of being online for small businesses is to convert visitors to potential customers. A CALL TO ACTION BUTTON is a gateway to convert your visitors into leads. As such, developing and designing CTAs in a way that increases conversions is essential to Inbound Marketing success. Calls to Action should be added where needed on your…

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Considering that you are active on social media platforms it will help you fill ideal customers with much trust

Importance of social media marketing campaigns for small businesses.

What is social media marketing? Social media marketing can be defined as the process of getting traffic to your website through social media networks. It is crucial that you are noticeable on the social networks that your target customers uyse e.g. Facebook , Twitter, LinkedIn, etc, and that you are frequently monitoring all your channels for…

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Social media networks have created an entirely new way of marketing products and services for small businesses.

Promoting content for small business through social media marketing

Social media networks have created an entirely new way of marketing products and services for small businesses. The following are the importance of social media marketing Promoting YOUR Content In terms of Search engine optimization and attracting customers, Content marketing is very important. By shouting about your content on social media, you help increase awareness of your articles…

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If you want to ensure the success of your social media marketing strategy, engage your customers, know when to post and limit your social media existence

Social media marketing. The new way to promote your product/service

Social media networks have created an entirely new way of marketing products and services. Many small business have used social media to promote their products and build their brands online. You do not want to be left behind. Many business owners have invested a lot of time and/or money on social media, which further emphasizes how…

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social media marketing is cost-effective, it has ability to reach the target audiences easily and generate more sales

Generating sales for your products and service through social media

Social media marketing is one of the most significant marketing strategies within online marketing where small businesses market their products and services on social media websites (for example Facebook, Twitter, and LinkedIn.) Social media marketing is an important part of online marketing strategy for small businesses because social media marketing is cost-effective, it has ability to grow…

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