Image shows how Contextual Marketing is enabled via social media and “lives” at the intersection of how we define ourselves (profiles), and what we do online (behaviors) allowing advertisers to place highly targeted ads in front of people who are very likely to be interested.

How to generate high quality leads with contextual marketing

What Contextual Marketing is Not Contextual marketing is neither Outbound Marketing, nor Inbound Marketing, both of which provide a lower ROI today. To better understand Contextual Marketing, it’s important to first understand the other forms of marketing. Outbound Marketing Outbound Marketing is composed of “traditional” forms of mass media marketing, such as TV/radio/yellow pages/newspaper ads…

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How to compare Google Analytics data for two different time periods

Comparing Google Analytics Data from Two Different Time Periods

Video Transcription Starts Hi this is Kevin of Inbound Marketing University. This question was put forth by one of the members and the question is…. in the coaching sessions I have shown a month over month improvement of the last 30 days to the immediately preceding 30 days. The question was….. how do I do…

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Creating stong but easy to remember passwords is easier than you make think when you base it on a phrase.

Internet Marketing Strategy | Website Security? Use Strong Passwords

This post is part of a series about the Internet marketing strategy I call Inbound Marketing (which is just a fancy name for Business Blogging). It is also part of a sub-series about securing your WordPress website. To access the lead post please click either of the link in the prior sentence. The Problem The problem…

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You make it easier for Google to crawl your site when you submit your sitemap.xml file to Google via Google Webmasters Tools

Internet Marketing Strategy | Submitting Your Sitemap.xml to Google

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects of Inbound marketing. To access the lead posts please click either of the links in the prior sentence. This post provides step by step instructions on how to…

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Google Webmasters Tools gives you great insight into how Google sees your site. Learn how to submit your site.

Internet Marketing Strategy | Google Webmasters Tools: Site Submission

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects of Inbound marketing. To access the lead posts please click either of the links in the prior sentence. This post provides step by step instructions on how to…

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