Image showing the numerous tools a company uses for content marketing, and the sheer number of such tools.

The Big List of Content Marketing Tools

This post started as a simple rant about how most Content Marketing tools are too expensive and too complicated for small businesses to make effective use of them, and somehow morphed into a Big List of Content Marketing Tools, with a special emphasis on tools that are less expensive, perhaps even in the range that…

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An image illustrating the creation of data driven content for your audience

What is data-driven content? How is it relevant to your audience?

Data-Driven Content: The New Buzz Phrase Data-driven content is when you pay close attention to the analytics of what you publish (blog posts, social media updates, etc), learn what people show the most interest in, and use that information to guide what you then publish. That’s about it. While it’s a new phrase it’s an…

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How do you use presuppositions phrases to help sell stuff?

How to Sell More Easily and Naturally with Presuppositions

Presuppositional Phrases are the Language of Advertising “Nothing whitens better than Crest” “Why suffer another summer?” “This year, I’ll stop asking ‘Do I look fat’?” Notice the first statement does NOT state that Crest whitens better, yet it is implied. On a marketing and advertising podcast I listened to months ago, the guy who created…

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Optimizing internal website linking to improve SEO

What Is Internal Linking and Why Is It Important for SEO?

Overview The internal link structure of your website has a HUGE effect on your SEO. Ideally your internal link structure should be a hierarchy, not a web. The diagram below shows a nice hierarchy of internal links. Snippet posts link to pillar posts which in turn link to landing pages, which in this example link…

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Small improvements in conversion rate has a HUGE impact

How to choose the right CRO metrics for improved conversions

Conversions and Micro Conversions For a business website, having visitors show up to your website is only the first step. To turn website visitors into prospects, you need some of your website visitors to take the actions you’ve defined. You need to implement conversion (in some form) so you either get contact information which allows…

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What are the steps to continuous content marketing improvement?

How to continuously improve your content with Deming lessons

Who was Deming? W. Edwards Deming was an American engineer, statistician, professor, author, and a management consultant. He transformed Japanese manufacturing after World War II after American manufacturers thought his ideas were a little weird. Too weird to take seriously. Having said that, I’m old enough to remember when Japanese manufactured products were a joke. When…

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What is the ideal checklist of a great blog post for your business?

How to… The Anatomy of writing the best blog post possible

Background We all want to write good blog posts, and most of us fail to do so. The vast majority of what businesses publish on the Internet is crap. While it’s important to avoid publishing crap, most businesses fail. The prior post (which is linked to below) describes the advantages I(in terms of content quality)…

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The quality of your website content is NOT as subjective as you thought, per Google

Google Reveals How to Rank High with Quality Website Content

Content Quality? Beyond the obvious idea of higher quality content being “better”, it’s important to understand WHY Google is so focused on the concept of content quality and how this is core to their business model. If you have not yet read part 1 of this article, you should do so as it gives you…

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How to prove the value of your content marketing strategy

How to prove the value of your content marketing efforts

Actionable data is necessary for continual improvement in anything. Content marketing is no exception. You have carefully created content and distributed it to your audience in the best way you can. What next?  Measure the success of your efforts. If you don’t see results you want, then of course you make the necessary changes. A…

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What are the elements of a successful landing page?

How to create a converting landing page with essential elements

While there is no one size-fits-all guide to creating a high converting landing page, there are essential elements to consider which all high converting landing pages share. In this article, we go through some of the essential elements of a landing page. Headline Keep your headline short and concise. Remember that the headline is the first…

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What are some of the best landing pages best practices?

How to bring more customers with landing page best practices

What is a landing page? A landing page is a tool that is capable of generating interest, curiosity and make someone want to provide you their contact information, in exchange for something they consider to be of value. Landing pages are THE standard was of turning website visitors into leads. So what defines a good…

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What are some of the lead magnet?

How to get those customers you badly crave with lead magnets

While it’s necessary to move leads from interested to sealing the deal, you can’t focus solely on managing leads. You must have leads to manage. You must drop leads into the top of your sales funnel. This is where the Lead Magnet comes in. The job of the lead magnet is to turn a website…

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How to make people read and stick to your articles

Increasing your blog opportunities- How to create a great introduction

You spend hours or sometimes days pouring your soul into a blog post, crafting each phrase with care and when finally hit the publish button, nobody reads it. It’s not entirely your fault. Some additional writing skills and styles will help attract your audience and hold them. In this article, I’ll show you what you’re doing…

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How to monitor your online reputation

The most effective tools for online reputation management

Do you know what people are saying about your business? People are talking about your business online, and what they say affects your reputation. Not knowing what they’re saying potentically places your reputation at risk. Why Monitor Your Online Reputation? When people say good things about you, you want to thank them. When people say bad things…

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What are some of the best practices for customer retention?

How to successfully improve your customers retention rate

According to a Bain & Company study, 60% to 80% of customers who say they’re satisfied with a business do not return to buy again. So as you can see, encouraging existing customers to buy again will REALLY help with profitability. What do you do to create more customer loyalty and more customer resales? Have…

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How do you respond to your reviews?

How to work on with your negative online reviews professionally

Online reviews hold more power over businesses than business owners like. In some cases they have made or broken businesses. Positive reviews build up your online presence while negative reviews can act like an anchor on your efforts to generate leads and customers. If you don’t deal with your negative reviews, they can damage your business growth,…

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What is link building in Search Engine Optimization?

How to boost your websites authority with quality links

Link building and acquisition is one of the most important aspects of SEO. The more inbound links you get, the more authority your site has. When it comes to Search Engine Optimization, links are THE original Google search signal and are still critically important to a site’s search ranking. When determining the trustworthiness of a…

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What are the benefits of video marketing to small businesses?

How to benefit your small business with video marketing

Everyone, from small to large businesses has sprayed the internet with videos promoting products and/or their services. Humans are (mostly) visual creatures and therefore you can draw in your audience with moving images, done right. If you are still thinking about using videos in your businesses, in this article, we go over how video marketing helps your…

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The most effective search engine optimization tactic by businesses

How to get the most search engine traffic on your landing pages

Businesses use landing pages to convert website visitors into leads. But it is important to understand that landing pages alone don’t generate businesses. Landing pages must focus visitors’ attention on an offer which the visitor receives in exchange for their contact information. It is important to remember that the fewer options a visitor has on the landing…

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How to impact consumer action with content marketing campaigns

Content marketing tips to get the most out of your campaign

As much as Content Marketing is significant to businesses, it can sometime be frustrating. Content marketing can feel time consuming and costly. But content marketing does work. When you have a solid content marketing you create your brand awareness AND generate leads. So how do you get the most of your content marketing efforts? A…

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How to boost your content distribution strategies

How to capitalize on every content distribution channel

Never think that your job is done after you press publish on a blog post. In takes time to grow the search ranking of your site so people arrive in volume via organic traffic (via search queries). In the meantime there is a need to promote your great content, after you create it. What is…

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What are some of the lead nurturing tips that increases conversions?

How to optimize your lead nurturing for more conversions

Lead acquisition is the main objective of business marketing and lead nurturing is what you do next. Lead nurturing is the process of helping leads through the sales pipeline. Lead nurturing is one of the most critical parts of any marketing strategy and as a business, you need to understand what it is, and how you do it.…

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How to create an email campaign for your business

How to create engaging email marketing for your business

Do you use email as a marketing channel in your business? Email is an essential part of our everyday lives, and email is still one of the most important tools in business today. Businesses use emails to promote their products and services, nurture leads and to communicate effectively with their clients. For many businesses, email is…

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How do you create and use your customers segments

How to create better customer segments for your business

What is Customer Segmentation? Customer segmentation is the dividing of the contacts in your customer database into groups that are similar in a way that is meaningful for purposes of marketing. Let’s say you’ve defined a 6 step sales funnel, and the six steps might be generically grouped as: Visited the website and downloaded the…

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How to increase your sales with marketing automation

How to improve your sales effectiveness with marketing automation

What is sales effectiveness? Sales effectiveness refers to doing the right activities at the right times to achieve predictable sales results. Many sales people often complain about the quality of leads they get from marketing people. Sales people always claim that they don’t know which of the leads sent by marketing are worth following up.…

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How to get your call to action clicked

How to get better marketing results rrom your Calls to Action

To make more sales in your business, attracting visitors to your website is not enough. You need your visitors to respond to a call to action, there by transitioning from visitors to your website into leads for your business. Therefore, for you to make more sales, you must have a call to action in the appropriate…

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How can landing pages grow your business?

How to create a better landing page for your business blog

What is a landing page? If you are new to blogging, you may wonder. Have you ever encountered a situation where while browsing, a certain offer pops up that encouraged you to subscribe to an email list? The landing page is the page you’re taken to after you click on the offer. The goal of…

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What is the future of video marketing strategy?

Video marketing trends in 2017 for small and big businesses

Video is changing and shaping the world on online marketing more than ever in 2017. Video is a fundamental part of any content strategy that wants to be successful When done right, Video helps you drive ROI for your business. So what are the trends in video marketing? This article goes through some of the smartest trends…

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How to get started with marketing automation

How to maximize marketing automation in your organization

Do you have a marketing automation platform in your organization? How was the set up process? Did it start well then lose its momentum? The potential of a marketing automation platform is very real. If you want to succeed with marketing automation in your business, consider a somewhat detailed road map to get the most…

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Reasons why you need an online marketing strategy

How to help clients reach solution you provide with marketing

Does a small business need a marketing strategy? Yes, It Does. It is essential for small businesses to have a marketing strategy in place because without one your entire sales strategy is based on word of mouth. How do you get started with a marketing strategy in your small business? The 1st thing is to…

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How do you create a lead scoring model?

How to implement a lead scoring model in your organization

Useful actionable data is important to businesses needing to take their marketing to the next level. Businesses need data that they can use effectively. Lead scoring is a key component (maybe THE key component) of concise lead qualification. Businesses use lead scores to gauge how interested their prospects are with them. Leads scoring helps businesses identify which leads…

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How do you use Instagram live for your small business?

How to use Instagram live stories for your business’s benefit

Effective marketing places a lot of emphasis on social media. With social media advancement, businesses can now incorporate real time efforts into their marketing strategies. This helps in strengthening their online presence. Instagram Live Stories is live video streams that go away (for a certain user) after their viewed twice. This provides an opportunity of real…

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What is relationship marketing?

How to drive customer loyalty with Relationship marketing

Business marketing is now much more customer-centric than it used to be. No longer is the focus directly on benefits and features. Marketing now “spills over” into relationship management, just like sales. What is relationship marketing? Relationship marketing is the focuses on building and nurturing long-term relations to increase customer loyalty and conversion. If you keep your…

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What is brand loyalty?

How to build your brand loyalty and evangelism marketing

With the current marketplace, there are high chances that many other businesses have products and services similar to yours. In such cases, it can be difficult to stand out to your target customers.So how do you? There are two primary ways (one works much better than the other), but first let’s define the terms Brand Loyalty…

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What is link building in SEO?

How to increase authoritative websites that links to your pages

Link building is an essential part of search engine optimization. Increasing the number of relevant and authoritative websites that links to your website is critical to successful SEO. How can businesses grow the number of links to their site? In this article, we discuss some of the key resources to help you kick your link building…

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What are some of the advantages of inbound marketing strategy?

How to take advantage of inbound marketing potential

Creating a successful inbound marketing strategy for your business takes time and effort. Inbound marketing offers great opportunities for businesses to attract their desired customers. Content is a powerful tool for business when used strategically, and inbound marketing is an effective method of increasing your traffic and capturing leads. Are you ready to explore the benefits of…

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How can you improve your customer experience?

How to improve your customer experience strategy effectively

Great customer experience is important to any business that wants to become top in their market. This requires customers have good experiences, but good customer experiences rarely “just” happen. It may sound clinical to say your business needs “a customer experience strategy”, but it’s not wrong. Remember that customers stick to a business when they are…

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What are the importance of choosing the best email marketing services?

Overview of the best email marketing services for your business

Email marketing is one of the most cost effective tools for small and big businesses in the sense that it is easy to manage, ans studies show it’s effective. Email marketing allows you to establish a direct contact with your potential customers. If email marketing is part of your marketing priority this year (and it…

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How to power your small business with marketing automation

How to convince yourself to try Marketing Automation

After running a comprehensive analysis of options and figuring out that marketing automation is good solution for your business, now you need to get started and set aside a budget to buy one. So how do you convince yourself to try marketing automation? Marketing automation is an amazing solution to revolutionize your lead pipeline. It allows you…

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What are some of the powers of aligning your sales and marketing people?

How to improve your sales and marketing alignment strategies

For any size businesses, sales and marketing alignment is key for growth. Businesses face a lot of challenges when it comes to having sales and marketing work together as one team. The lack of a collaborative means to define which leads are appropriate to continue to nurture and which of them are ready for a purchase causes business to leave…

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How can you generate leads using your business website?

How to use your business website as a lead generation tool

Small businesses tend to focus on leads metrics more than others. But how do you get leads? Every business has a need to capture leads. And preferably lead that convert faster and leads that gives a higher value. This post focuses on how to use your business website as your lead generation tool. Your business website is…

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How is content marketing related with journalism?

How to strengthen your content marketing with journalism tips

Overview Many small businesses plan to create more content in future because they’ve heard that creating valuable content for their target audience is a surefire way to beef up results and revenue. ROI For every dollar spent, content marketing generates about three times as many leads as traditional marketing. Harmful (thin) Content Did you know that there…

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How to increase your conversions with email marketing tips

How to organize your email strategy for Higher returns

Email marketing strategy might seem like a simple concept for small businesses but in reality it has many layers. As a small business, there are more things you need to pay attention to and optimize. For improved open rates and better conversion rates and higher returns on investments, you must organize your email marketing strategy…

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What are the importance of a lead scoring strategy.

How to increase your ROI by implementing lead scoring mechanism

Many small business marketers consider lead generation as their top priority. But lead generation without proper lead scoring strategy wastes time, energy, and money. Lead scoring is the task of determining which of your leads are sales ready. Without a lead scoring strategy, your sales people are being sent contacts for people who are not ready…

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How to create an effective call to action

How to create an effective call to action that motivates action

Every small business website must have effective calls to action, or it’s not much of a business website. A call to action is a response you want users to complete. But how do you effectively encourage your audience to take action? Every website has a specific conversion goal it wants users to complete and the…

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What are some of the best practices of landing pages?

How to boost your B2B Leads using Landing Page Best Practices

Like any other business owner, you have that dream to increase your conversion rate. But how do you achieve an increase in these leads? In this post, I show you exactly how to boost your leads with landing pages best practices. Before we go deeper into how to increase your lead with better landing pages,…

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How to get new customers for your new business

How to get new potential customers for your starter business

Starting up a small business has ups and downs.  While it’s not your only concern, you MUST make sure that your small business is sustainable and scalable. As a starter, you need to understand that shortcuts can kill your business. Play the long game as the results will be sweet. The key to make a starter business…

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What else can you do with marketing automation?

Marketing automation- How to go beyond demand generation

Small business owners are starting to hear more that marketing automation is a benefit for their demand generation. Marketing automation not only drives potential customer’s awareness and interest in a business’s product or service. It can do much more. Some small business marketers use marketing automation only for demand generation. They are missing a significant…

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How can ou increase your conversions with google analytics?

How to increase your conversion rate with Google Analytics

Google Analytics is an excellent tool that provides data to act on. Google Analytics is an important tool for examining your website data to make informed decisions to improve your performance. How can this tool affect your conversions? Small businesses can use data from Google analytics to measure their strength and adjust as necessary. This article…

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How to attract and engage followers on twitter

How to create a Twitter account that attracts loyal followers

Small businesses seeking to grow their twitter followers need a concentrated effort because the road to social media marketing success can be difficult. You’re in competition with short attention spans and other businesses also competing for the attention of the same people. With the prevelance of twitter, it’s no secret that Twitter is a platform…

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