How do you respond to your reviews?

How to work on with your negative online reviews professionally

Online reviews hold more power over businesses than business owners like. In some cases they have made or broken businesses. Positive reviews build up your online presence while negative reviews can act like an anchor on your efforts to generate leads and customers. If you don’t deal with your negative reviews, they can damage your business growth,…

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What is link building in Search Engine Optimization?

How to boost your websites authority with quality links

Link building and acquisition is one of the most important aspects of SEO. The more inbound links you get, the more authority your site has. When it comes to Search Engine Optimization, links are THE original Google search signal and are still critically important to a site’s search ranking. When determining the trustworthiness of a…

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What are the benefits of video marketing to small businesses?

How to benefit your small business with video marketing

Everyone, from small to large businesses has sprayed the internet with videos promoting products and/or their services. Humans are (mostly) visual creatures and therefore you can draw in your audience with moving images, done right. If you are still thinking about using videos in your businesses, in this article, we go over how video marketing helps your…

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The most effective search engine optimization tactic by businesses

How to get the most search engine traffic on your landing pages

Businesses use landing pages to convert website visitors into leads. But it is important to understand that landing pages alone don’t generate businesses. Landing pages must focus visitors’ attention on an offer which the visitor receives in exchange for their contact information. It is important to remember that the fewer options a visitor has on the landing…

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How to impact consumer action with content marketing campaigns

Content marketing tips to get the most out of your campaign

As much as Content Marketing is significant to businesses, it can sometime be frustrating. Content marketing can feel time consuming and costly. But content marketing does work. When you have a solid content marketing you create your brand awareness AND generate leads. So how do you get the most of your content marketing efforts? A…

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How to boost your content distribution strategies

How to capitalize on every content distribution channel

Never think that your job is done after you press publish on a blog post. In takes time to grow the search ranking of your site so people arrive in volume via organic traffic (via search queries). In the meantime there is a need to promote your great content, after you create it. What is…

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What are some of the lead nurturing tips that increases conversions?

How to optimize your lead nurturing for more conversions

Lead acquisition is the main objective of business marketing and lead nurturing is what you do next. Lead nurturing is the process of helping leads through the sales pipeline. Lead nurturing is one of the most critical parts of any marketing strategy and as a business, you need to understand what it is, and how you do it.…

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How to create an email campaign for your business

How to create engaging email marketing for your business

Do you use email as a marketing channel in your business? Email is an essential part of our everyday lives, and email is still one of the most important tools in business today. Businesses use emails to promote their products and services, nurture leads and to communicate effectively with their clients. For many businesses, email is…

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How do you create and use your customers segments

How to create better customer segments for your business

What is Customer Segmentation? Customer segmentation is the dividing of the contacts in your customer database into groups that are similar in a way that is meaningful for purposes of marketing. Let’s say you’ve defined a 6 step sales funnel, and the six steps might be generically grouped as: Visited the website and downloaded the…

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How to increase your sales with marketing automation

How to improve your sales effectiveness with marketing automation

What is sales effectiveness? Sales effectiveness refers to doing the right activities at the right times to achieve predictable sales results. Many sales people often complain about the quality of leads they get from marketing people. Sales people always claim that they don’t know which of the leads sent by marketing are worth following up.…

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