The importance of fresh content (blog post topics) can not be overstated.

The BEST Way to Find a Steady Steam of Blog Post Topics for Your Inbound Marketing

Start Transcript Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing minute describes the best tip for finding a steady stream of fresh content ideas. It’s not what you may be expecting. It’s not respond to questions that customers and prospects ask you. It’s not go on online forums and see what questions other…

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Attract More Who Buy by Attracting More Who Don't

Attracting More People to Your Website Who Buy, by Attracting More Who Don’t

Start Transcript Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing minute describes how you increase the number of website visitors who are likely to buy, by increasing the number of website visitors who are not. The principle behind this is that websites that are busier tend to rank higher. Getting your website busier…

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Some business blogging repetition is unavoidable, but there are ways to being too repetitive

Avoiding Feeling You’re Too Repetitive with Your Business Blogging

  Start Transcript Hello, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute addresses a feeling that every Inbound Marketing effort hits sooner or later and that’s when you feel that you’re being too repetitive in what you’re saying. The reality is, there are only so many ways you can express a concept and…

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Your website structure has a strong effect on the SEO of your website.

Why Should You Publish Mostly Short Blog Posts to Your Website?

Start Video Transcription Hi, I’m Kevin of Inbound Marketing University, and this Inbound Marketing Minute discusses the benefits of short posts. I’ll list three. First, we tend to go online looking for answers of one form or another. And when we’re looking at a search engine result page we’re trying to figure out where is…

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Your website structure has a strong effect on the SEO of your website.

How Does Your Website Internal Link Structure Affect Your SEO?

Start Video Transcription Hi, I’m Kevin with Inbound Marketing University. This Inbound Marketing Minute discusses the topic of website structure. Whether you appreciate it or not your website has a structure that potentially helps your website be found by people through organic search, or hurts that effort. The structure of your website consists of two…

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small business inbound marketing communities to attract visitors and generate leads

Why You Want People on Your Website Who Are NOT Prospects

Start Video Transcription Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute addresses a comment that was made to me twice last week by two separate people. The comment they made was… they only want people on their website who fit their buyers persona and who are likely to buy from them. The…

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small business inbound marketing communities to attract visitors and generate leads

Benefits of Small Business Inbound Marketing within a Community of Others

Start Video Transcription Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute discussed the benefits of doing Inbound Marketing for your small business within a community of other people doing Inbound Marketing for their small businesses. Some of the advantages are: You can find accountability within the community to help you stay on…

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Writing strong SEO meta descriptions encourage people to click through to your website and generate more organic search traffic

How to Write Strong SEO Meta Descriptions for Your Blog Posts

Start Video Transcription Hi, This is Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute is about creating strong SEO meta descriptions. Bear in mind that the meta description you write is the first thing that someone see’s on or aboput your website. They’ve done a search, they’re looking at a search engine result page…

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Meta descriptions are the "headlines" of the post that shows in the SERP. It needs to say some form of "pick me".

The Importance of Setting Strong SEO Meta Descriptions

Start Video Transcription Hi,. I’m this is Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute talks about Meta Descriptions. You will hear people say that meta descriptions do not matter. And you will also hear people say that meta descriptions are critically important. So how can that be? What’s happening is they’re not talking…

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It is very important to capture email addresses on your website and follow up with leads through email marketing or preferably marketing automation.

The Importance of Capturing Email Address on Your Website

Start Video Transcription Hi,. I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute talks about the importance of capturing email addresses on your website. Those studies that show things show that what works in terms of converting people you don’t know into paying customers online is the attraction of people to your website through…

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The future of small business SEO and Inbound Marketing is DIY.

DIY SEO and Inbound Marketing for Small Business

Start Video Transcription Hi. I’m Kevin with Inbound Marketing University and today’s Inbound Marketing Minute is about small business Do It Yourself SEO, or more accurately do it yourself Inbound Marketing. SEO or Search Engine Optimization refers to the technical aspects of making a website easy to crawl and easy to index. It has to…

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Inbound Marketing is Business Blogging and is supported by Social Media Marketing

What is the relationship between Blogging and Social Media Marketing?

Start Video Transcription Hi, I’m Kevin of Inbound Marketing University. Today’s Inbound Marketing Minute is about the relationship between blogging and social media. The first point is that there is one and it’s fairly strong. Blogging is where you publish original content to your website. From an SEO perspective that content needs to be known.…

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Every social media platform out there has a common characteristic that affects your marketing and that is that your social media updates are seen by very few of your social media followers.

Overcoming a shortfall of every social media platform in use

Start Video Transcription Hello. I’m Kevin Carney of Inbound Marketing University. This Inbound Marketing Minute talks about social media promotion of the content that you’ve published to your website. One of the inconvenient truths about social media is that your social media updates are actually seen by very few of your followers and this is…

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tiered links, internal links, webpage authority, webpagae ranking

What SEO Technical Audits Fail to Report About the Find-ability of Your Website

Start Video Transcription Hello. I’m this is Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute talks about what are being called tiered links. And tiered links is when you create a link structure, and it’s easy to do within your website, with internal links, where you have a hierarchy of your posts. So you…

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Technical SEO audits are incomplete in what they report about how easy it is for your website to be found via organic search

What SEO Technical Audits Fail to Report About the Find-ability of Your Website

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute talks about SEO technical audits. There’s almost no end of websites where…

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publishing is how you rank your website well today, relevant and interesting content

Why Your Website and Blog Need to Resemble an Online Magazine

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute discusses the importance of publishing to the ranking of your website. While…

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the small business digital marketing divide is the high cost of outsourced content generation and publishing

Overcoming the Small Business Digital Marketing Divide and Ranking Your Website

Learn more…     Start Video Transcription Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute is about the growing Digital Marketing Divide. The digital marketing divide is being created or perhaps has been created by the increasing cost required to have your website rank high in the search engines, predominantly Google.…

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Consistency and persistence are key components of a successful Inbound Marketing effort.

Keys to Inbound Marketing Success are Consistency and Persistence

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute focuses on the importance of consistency and persistence to the success of…

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social media sites that are indexed by Google help grow your organic search traffic visitors

Why Social Media Sites Whose Updates are Indexed by Google Make Sense

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute talks about different forms of social media marketing and their relationship to…

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YouTube marketing, video marketing, inbound marketing, content marketing, seo

How YouTube Video Marketing Helps Grow Organic Search Traffic

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University and today’s Inbound Marketing Minute gives a very high level overview of video / YouTube marketing…

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marketing automation, email marketing, inbound marketing

An Overview of Small Business Marketing Automation (that Works Well With Inbound)

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute is about marketing automation. In a prior video I described the three…

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email marketing, newsletters, autoresponders, DRIP campaigns, marketing automation

An Overview of Small Business Email Marketing (that Works Well With Inbound)

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute is about email marketing. There are three broad categories or styles of…

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boosting facebook posts, small business online marketing

How to stop wasting money on boosting Facebook posts for your Small Business Marketing

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University and today’s Inbound Marketing Minute is somewhat intentionally misnamed. The title is… How to stop wasting…

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small business online marketing priorities

How should you prioritize your small business online marketing efforts?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute addresses the question of… as a small business owner with limited time,…

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google+, google plus, search engine result pages, inbound marketing

What is the important thing most people do not get about Google+?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hi.. I’m Kevin Carney of Inbound Marketing University, and today’s Inbound Marketing Minute is to clear up a gross and common misconception about Google+.…

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link building, inbound marketing, search engine optimization

When it comes to link building, what matters most and works best?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University and Today’s Inbound Marketing Minute is on the topic of link building. There’s a lot of…

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too repetitive, business blogging, inbound marketing

When Should I Worry About Being Too Repetitive with my Blog Topics?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute is on the topic of… When do you need to worry about…

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wordpress, inbound marketing, search engine optimization

Does Your Inbound Marketing Website Need to be WordPress?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s question was submitted by Sharon and the question is do I have to use WordPress…

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start with why, attend to the daily grind, business success

Why “Starting with Why” is a Good for Your Business, as is the Day to Day Grind

Why “Starting with Why” is a Good Start Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute addresses the apparent conflict…

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youtube, organic search

How do you use YouTube to enhance being found via organic search?

How do you use YouTube to enhance being found via organic search? Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney with Inbound Marketing University with today’s Inbound Marketing…

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google plus, google+, SERPs, search results

Why is Google Plus different from every other social media platform?

Inbound Marketing Minute: Why is Google Plus different from every other social media platform? Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University with today’s…

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Using content curation to grow the organic search traffic to your website

How does giving credit for content curation help your website SEO?

How does giving credit for content curation help your website SEO? Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Continuing the topic of content…

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Using content curation to grow the organic search traffic to your website

How do industry thought leaders help you with content curation?

How do industry thought leaders help you with content curation? Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute continues on…

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Using content curation to grow the organic search traffic to your website

When does content curation make sense for your Inbound Marketing?

What is content curation and when does it make sense to do it? Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing…

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seo, page one ranking, lead geneation

What does it really take to rank your website high on Google?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney, the principal instructor of Inbound Marketing University bringing you today’s Inbound Marketing Minute. Today’s question is…. What does it really…

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on page SEO, search engine optimization

What is most important when it comes to on page SEO factors?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney, Principal Instructor of Inbound Marketing University with today’s Inbound Marketing Minute. People ask me of all of the 220+ things…

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small business online marketing landing page

What exactly is a landing page?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney, principal Instructor of Inbound Marketing University, bringing you today’s Inbound Marketing Minute. Today’s question is…. What exactly are landing pages,…

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linkedin publishing, blogging for business

Why should you blog on your website, rather than anywhere else?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney, principal instructor of Inbound Marketing University, bringing you today’s Inbound Marketing Minute. Today’s question is…. Why should you blog on…

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What are my options for growing my small business through SEO?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University bringing you today’s Inbound Marketing Minute. Today’s question (and I get this with some regularity) is….…

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news websites, business blog, google ranking, inbound marketing

Why do news websites consistently outrank business blogs?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney, the principal instructor of Inbound Marketing University, bringing you today’s Inbound Marketing Minute. Today’s question is…. Why do news websites…

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organic search traffic, inbound marketing, content marketing

What is the secret to growing organic search traffic visitors to your website?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney, the principal instructor of Inbound Marketing University bringing you today’s Inbound Marketing Minute. People often ask me…. What is the…

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introduction to Inbound Marketing

Video: Introduction to Inbound Marketing

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. This is Kevin Carney of Inbound Marketing University with this introduction to Inbound Marketing. If at any point you want to pause the…

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inbound marketing, fresh content story ideas

How do you come up with a steady stream of topics with which to generate fresh content?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney, the principal instructor of Inbound Marketing University bringing you today’s Inbound Marketing Minute. Today’s question is (and I get this…

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small business SEO, inbound marketing, local SEO marketing

Why are small business SEO packages almost always ineffective?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello I’m Kevin Carney the principal instructor of Inbound Marketing University bringing you today’s Inbound Marketing minute. Today’s question is… “Why are small business…

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google penalties, inbound marketing, content marketing, google ranking

Does Google Really Punish Website Rankings through Algorithm Updates?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello I’m Kevin Carney, principal instructor at Inbound Marketing University, bringing you today’s Inbound Marketing Minute. Today’s question is…..  What is all this stuff,…

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online magazine, inbound marketing, content marketing

What is the difference between an online magazine and your website?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello I’m Kevin Carney the principal instructor with Inbound Marketing University with today’s Inbound Marketing Minute. Today’s question is… What’s the difference between your website…

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social media marketing, inbound marketing, lead generation, organic search

What is the role of social media in your Inbound efforts?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello I’m Kevin Carney, Principal Instructor at Inbound Marketing University bringing you today’s Inbound Marketing minute. Today’s question is “What is the role of…

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inbound marketing, seo, content marketing, online presence, lead generation

What does it take to do Inbound Marketing on the cheap?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hi I’m Kevin Carney, the principal instructor with Inbound Marketing University, bringing you today’s Inbound Marketing Minute. Today’s question is “What does it take to…

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small business SEO, inbound marketing, local SEO marketing

Should Small Businesses Consider Doing Their Own Inbound Marketing?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney, the principal instructor of Inbound Marketing University bringing you this Inbound Marketing Minute. Today’s topic is should small businesses consider doing their…

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Google ranking of high quality content that is useful

How Does Google Rate Website Quality?

Below is the video transcription for those of you who prefer to read. The take away from this Inbound Marketing Minute is that Google is looking to rank webpages that are USEFUL! Video Transcription Follows Hello. My name is Kevin Carney. I’m the principal instructor with Inbound Marketing University with an Inbound Marketing minute about…

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