The importance of fresh content (blog post topics) can not be overstated.

The BEST Way to Find a Steady Steam of Blog Post Topics for Your Inbound Marketing

Start Transcript Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing minute describes the best tip for finding a steady stream of fresh content ideas. It’s not what you may be expecting. It’s not respond to questions that customers and prospects ask you. It’s not go on online forums and see what questions other…

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Attract More Who Buy by Attracting More Who Don't

Attracting More People to Your Website Who Buy, by Attracting More Who Don’t

Start Transcript Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing minute describes how you increase the number of website visitors who are likely to buy, by increasing the number of website visitors who are not. The principle behind this is that websites that are busier tend to rank higher. Getting your website busier…

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Some business blogging repetition is unavoidable, but there are ways to being too repetitive

Avoiding Feeling You’re Too Repetitive with Your Business Blogging

  Start Transcript Hello, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute addresses a feeling that every Inbound Marketing effort hits sooner or later and that’s when you feel that you’re being too repetitive in what you’re saying. The reality is, there are only so many ways you can express a concept and…

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Your website structure has a strong effect on the SEO of your website.

Why Should You Publish Mostly Short Blog Posts to Your Website?

Start Video Transcription Hi, I’m Kevin of Inbound Marketing University, and this Inbound Marketing Minute discusses the benefits of short posts. I’ll list three. First, we tend to go online looking for answers of one form or another. And when we’re looking at a search engine result page we’re trying to figure out where is…

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Your website structure has a strong effect on the SEO of your website.

How Does Your Website Internal Link Structure Affect Your SEO?

Start Video Transcription Hi, I’m Kevin with Inbound Marketing University. This Inbound Marketing Minute discusses the topic of website structure. Whether you appreciate it or not your website has a structure that potentially helps your website be found by people through organic search, or hurts that effort. The structure of your website consists of two…

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small business inbound marketing communities to attract visitors and generate leads

Why You Want People on Your Website Who Are NOT Prospects

Start Video Transcription Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute addresses a comment that was made to me twice last week by two separate people. The comment they made was… they only want people on their website who fit their buyers persona and who are likely to buy from them. The…

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small business inbound marketing communities to attract visitors and generate leads

Benefits of Small Business Inbound Marketing within a Community of Others

Start Video Transcription Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute discussed the benefits of doing Inbound Marketing for your small business within a community of other people doing Inbound Marketing for their small businesses. Some of the advantages are: You can find accountability within the community to help you stay on…

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Writing strong SEO meta descriptions encourage people to click through to your website and generate more organic search traffic

How to Write Strong SEO Meta Descriptions for Your Blog Posts

Start Video Transcription Hi, This is Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute is about creating strong SEO meta descriptions. Bear in mind that the meta description you write is the first thing that someone see’s on or aboput your website. They’ve done a search, they’re looking at a search engine result page…

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Meta descriptions are the "headlines" of the post that shows in the SERP. It needs to say some form of "pick me".

The Importance of Setting Strong SEO Meta Descriptions

Start Video Transcription Hi,. I’m this is Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute talks about Meta Descriptions. You will hear people say that meta descriptions do not matter. And you will also hear people say that meta descriptions are critically important. So how can that be? What’s happening is they’re not talking…

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It is very important to capture email addresses on your website and follow up with leads through email marketing or preferably marketing automation.

The Importance of Capturing Email Address on Your Website

Start Video Transcription Hi,. I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute talks about the importance of capturing email addresses on your website. Those studies that show things show that what works in terms of converting people you don’t know into paying customers online is the attraction of people to your website through…

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