Organic Growth SEO
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Snippet Post

Snippet posts are fairly short posts and either answer one question or convey one main idea. They are contrasted with Pillar Posts which are longer, better researched, and convey more information. Both of which
by Kevin Carney
Organic Growth SEO
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Outbound Links

Introduction Outbound links are links from pages on your website to web pages on other websites. A study of the effect of outbound links was conducted and demonstrates the positive impact of outbound
by Kevin Carney
Organic Growth SEO
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Brand Publishing/Journalism

Introduction Brand publishing or brand journalism is simply the strategy of practicing journalism, but for marketing. Brand publishing describes how brands (businesses) directly publish content for their customers, their prospects, and to
by Kevin Carney
Organic Growth SEO
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Plugins

Introduction WordPress is a web server framework that provides a specific set of functionality. Plugins are software packages specifically made to extend the capabilities of WordPress sites. It is like a small
by Kevin Carney
Organic Growth SEO
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Google Sandbox Effect

Introduction The Google Sandbox Effect describes a phenomenon where new sites rank very poorly until suddenly, one day the level of visitors who arrive via organic search increases dramatically, almost overnight,
by Kevin Carney
Organic Growth SEO
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PageRank

Introduction PageRank is THE original search signal back when Google first started and it is intimately tied up in the Google origin story. Very briefly, back in the 1997ish, a computer science
by Kevin Carney
Organic Growth SEO
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Pillar posts

Overview Pillar posts are ones that are well researched, well written, longer (than a snippet post) and read more like a white paper or tutorial than a snippet. A pillar post is a
by Kevin Carney
Organic Growth SEO
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Landing page

Overview A landing page is a page on a website that encourages the website visitor to take a specific action, which either results in them: 1) leaving some contact information, or
by Kevin Carney
Organic Growth SEO
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Conversion

Overview Conversion is often considered to be when someone completes a purchase. While this is true, conversion is also the smaller steps people take during their buying process. Website conversion is the visitors
by Kevin Carney
Organic Growth SEO
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Inbound Marketing

Introduction Inbound Marketing is the process of attracting your audience to your website through a structured and methodical system of publishing useful and interesting articles and stories to your website, promoting
by Kevin Carney
Organic Growth SEO
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Backlinks

Overview Backlinks are links from webpages on sites other than your site, that "link back" to pages on your website. Here is an example of a backlink (to the other website) to
by Kevin Carney
Organic Growth SEO
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Sales Funnel

The concept The Sales Funnel is a concept that relates to how prospects move towards becoming a customer or "fall away", as they learn about a companies products and services, perform
by Kevin Carney
Organic Growth SEO
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Marketing Automation

Overview I like the definition in Wikipedia.... Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email,
by Kevin Carney