So what is E-A-T?

E-A-T- How to meet the needs of quality raters and users

Your website content needs to EAT to be alive. Yes you got it right, we’re talking about E-A-T. Google states that E-A-T is among the top 3 considerations for Page Quality. E-A-T determines a website’s value So what is E-A-T? E-A-T stands for “Expertise, Authoritativeness, Trustworthiness.” Let’s break it more. Expert – when creating content for your website,…

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What is customer journey?

Customer Journey

The customer journey is the steps taken and decisions made by a prospect in the course of deciding to buy whatever it is that you sell. The main purpose of defining your customer journey is to guide your sales and marketing team in generating and nurturing leads. For both big and small businesses, a great customer…

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What are the benefits of snippet post to small business?

Snippet Post

Snippet posts are fairly short posts and either answer one question or convey one main idea. They are contrasted with Pillar Posts which are longer, better researched, and convey more information. Snippet posts are generally 200 to 300 words long, and are for SEO purposes are published frequently (preferably multiple times each day). Snippet posts are not…

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What is Search Engine Results Page (SERP)?

SERP (Search Engine Result Page)

SERP (Search Engine Result Page) A SERP (Search Engine Result Page) is the page Google (and the other search engines) return to you in response to a search query. Users enters their search query upon which the search engine presents them with a SERP. SERP’s are unique. All search engines customize the experience for their…

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What is a private blog network?

Private Blog Network

A Private Blog Network is a privately owned network of servers that has obtained high domain authority via some means (generally via what where called Black Hat SEO techniques) and from which links to other websites were sold. Private Blog Networks were rendered ineffective in 2013 or 2014 via one of the Google algorithm updates, yet…

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What is Google Analytics?

Google Analytics

Google Analytics is free software provided by Google to help us monitor measure activity on our websites. It has more features than I can list in this short glossary entry, but it becomes easy to know things like: What sources of traffic bring people to your website. What pages on your website people are loading. What…

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What is an outbound link?

Outbound Links

Overview Outbound links are links from pages on your website to web pages on other websites. All things being equal (which of course they never really are) pages with an outbound link or two rank higher than pages without outbound links. Studies also show outbound links provide people a greater sense of credibility as other…

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What is brand publishing?

Brand Publishing

Brand Publishing Brand publishing describes how businesses (brands) directly publish content for their customers, their prospects, and to the world at large. Brand journalism is simply the strategy of telling out your story in the style of journalism. Primarily this is done through their blog website, and is also done via social media networking sites. This is…

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What is a wordpress plugin?

Plugins

WordPress is a web server framework that provides a specific set of functionality. A plugin is a piece of software specifically made to extend the capabilities of WordPress sites. It is like a small program that is self-contained, packaged, and serves one very well defined function. Installing WordPress plugins (or removing them) is really simple…

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What are the importance of links within your website?

Internal Link Structure

Internal Link Structure The internal link structure of your website is literally the structure of all the internal links of your website. An “internal link” is nothing more than a link that originates on one page of your website and points to another page on the same website. By page I mean webpage, not WordPress page. In…

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