How can you use analytics to improve your email campaigns?

How to use analytics to improve your email marketing campaigns

With around 250 billion emails being sent every day, how do you get yours to stand out from the crowd.   You write good subject lines. You use tools to improve your online marketing in general. When it comes to email marketing, there are several techniques to help you improve your email marketing results. In this…

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How to boost your Content ROI with sales and marketing technology

Content is the most powerful marketing tool for both small and big businesses. Many businesses are creating content at an incredible pace but unfortunately most brands aren’t great at understanding how to maximize their content’s ROI. It’s time to fix that. In this article, we explore how you can best use tech within your content…

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How does a successful content headline look like?

How to create a successful headline for your content marketing

Content marketing is the act of getting your message heard. A big piece of this is the importance of a great headline. Headlines can be hard to work on. Some writers spend as much time on their headlines as they do on the article itself. A great article is not valuable if people don ‘t read…

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How to make your content marketing stands out

Tips and tricks on how to make your content work consistently

What is a successful blog? Creating a consistent stream of posts that resonates and get shares requires tactical insights. The internet is full of content and if your content does not interest your audience, then your blog will not deliver visitors or leads. Everyone sometimes creates a post they thing is really great, but it…

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How can you improve your content marketing strategy for better results?

How to stop the bleeding of your content marketing strategy

When you launch a content marketing strategy in your business, you want to see results. Content marketing is all about finding and publishing stories. Uncovering research, crafting new ideas, and then sharing through your website in ways others aren’t. But for some businesses, their content marketing strategy is ever bleeding and not generatingreturns as it should. This…

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How can you create a great connection with your customers?

How to be authentic in your online marketing strategies

Online marketing for businesses is more than just generating leads and conversions. It is important to generate leads and convert them but online marketing is also about creating connections and relationships with your customers and prospects. People feel it is important to do business with people they trust and know they can count on. So how can…

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How to create engaging content for your business

How to create content that your customers actually want to read

Content is the fuel that drives online businesses marketing efforts. But many businesses face a challenge with coming up with new topics that are both informative and engaging to the audience. Creating content often is needed but it is enough? You need to create content that solve your audience’s problems as well as give them a reason to think your…

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Can content marketing increase your sales?

How to improve your sales with high quality content blog

People rarely buy a product just because they like the product. They often buy a product because they like the company itself. For people to like your business, they must know about you and they must know good things about you. You can use your blog to both attract people and to convert visitors into…

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What are the importance of using curated content?

Why you need to use curated content in your businesses

Producing valuable, authoritative, and compelling content takes time. However, content curation saves marketers dozens of hours creating content. With content curation, you must give credit to the source. Content curation helps marketers provide highly valuable and authoritative information that your audience craves.  What are the benefits of content curation? First let’s be clear there are…

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How to write effective blog post

How to write engaging content for your business website

Blogging is the heart of content marketing. Content marketing done right in a business drives great results. Content marketing: 1) increases website traffic, some of who becomes leads, 2) positions your organization as a thought leader, and 3) improves customer relationships and builds confidence in your brand The primary activity of successful content marketing is publishing to…

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